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Sustainable Transport in the UK

Geoff Gardner Travelwise@northyorks.gov.uk Not necessarily the views of the Highway Authority or LEA Our priorities are as per LTP. Sustainable Transport in the UK. Understand the barriers to change. Awareness , knowledge Skills Motivation Acceptance and beliefs

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Sustainable Transport in the UK

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  1. Geoff GardnerTravelwise@northyorks.gov.ukNot necessarily the views of the Highway Authority or LEAOur priorities are as per LTP Sustainable Transport in the UK

  2. Understand the barriers to change • Awareness , knowledge Skills • Motivation Acceptance and beliefs • Practicalities external environment

  3. "I signed up in the first week and quickly found others within a five mile radius of home. It wasn't long before there were four of us sharing. This is very convenient for me as there is less stress in not having to drive every day, and the financial savings are amazing. I am saving in excess of £1200 a year!" Peter, 2003. “This is very convenient, less stressful than having to drive everyday, and I’m saving in excess of £1200 per year!” Peter “For someone like me who lives in an isolated area it was a perfect solution. Thank you for setting it up. Ray”

  4. Promotion Methods • Franking machine messages • Displays in libraries • Messages to Devon Council staff • Leaflets, posters, tax disc holders, • coasters, notepads, car air freshners

  5. Caption Competition Who Shares Wins! Seats Spare? Car Share! Jam Today? Share Tomorrow

  6. The Top Four Methods Boards on lamp posts 80% Adverts on radio 34% Leaflets 29% Adverts on buses 28%

  7. Next we also need: Link to CO2 Action. Big Ideas & imagination.

  8. Extract from Social Marketing Strategy for Cycling, by Dr Ian Walker, University of Bath

  9. MARKETING IS NOT JUST ADVERTISING Favourite of a minority, a bit 'techy. 'Not forceful or sharp'

  10. Marketing Model 1. Short term awareness of immediate journey options - “is the car best for this journey” 2. Medium term consideration of alternative modes of transport - “is the bus really that bad” 3.Long term lifestyle choices - “do I really want to be dependent on a car for ever” HENCE – THE ART CAR !

  11. <<< MULTIMEDIA >>> • THIS SLIDE CLICKS TO PLAY A 4 MINUTE VIDEO OF THE SUSTAINABLE TRANSPORT ART INSTALLATION.

  12. CONCLUSION Needs Networks Niceties Travelwise@northyorks.gov.uk

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