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BizBuilder Step 3:

BizBuilder Step 3:. Business Plan Presentation. [Company Name]. [Logo—insert below as clip art]. Executive Summary. Business Definition Target Market Key Marketing Strategy Goals Ownership Financing Request Use of Funds & Exit Strategy. Overview. Mission Vision Culture.

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BizBuilder Step 3:

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  1. BizBuilder Step 3: Business Plan Presentation

  2. [Company Name] • [Logo—insert below as clip art]

  3. Executive Summary • Business Definition • Target Market • Key Marketing Strategy • Goals • Ownership • Financing Request • Use of Funds & Exit Strategy

  4. Overview • Mission • Vision • Culture

  5. Company Description • Industry • Type of firm (manufacturing/wholesale/service) • Strategic advantage • Legal structure • Physical location & geographic reach • Ownership structure

  6. Opportunity Analysis • Industry analysis • Size • Trends • Characteristics • Target market • Size • Trends • Characteristics

  7. Opportunity Analysis II • Environmental Analysis • SWOT Analysis

  8. Opportunity Analysis III • Competitive Analysis • Key competitors (analysis on next slide) • International competitors • Competitive advantage or Unique Selling Proposition (USP) • Tactics to support the strategy • Barriers to entry

  9. Competitive Analysis

  10. Market • Segmentation Strategy • Geographic Scope • Size of Total Market • Size of Target Market • Customer Profile

  11. Marketing – Products/Services • Products/services to be sold • Customer needs to be met • Features and benefits • Product life cycle stage(s) • Intellectual property protection

  12. Marketing - Pricing • Strategy • Structure • Profit margins • Discounts • (Optional – Economics of One Unit Slide)

  13. Economics of One Unit

  14. Marketing - Promotion • Advertising • Branding • Marketing materials • Publicity • Customer service

  15. Marketing - Place • Location • Advantages • Disadvantages • Surrounding businesses & access routes • Vehicular traffic • Work force availability

  16. Marketing - Philanthropy • Philanthropic strategy • Organizations to support • Rationale

  17. Management Team

  18. Full-time employees Present needs Future needs Benefits Training Part-time employees Present needs Future needs Employees/Associates

  19. Research & Development • Types of research in which engaged • Industry research in progress • Intellectual property protection

  20. Location & Facilities • Type of building and equipment • Technological tools • Access to technology

  21. Inventory & Production • Supply chain (illustrate) • Manufacturing process • Economies of scale • Innovations in production, inventory management, or distribution • Production-distribution channel(s) • Lead times

  22. Quality Assurance • Methods of defining & ensuring product/service quality • Critical components of quality assurance • Value of quality assurance to customers and the organization

  23. Sources & Uses of Capital • Amount of capital required • Funds from personal resources • Funds committed • Type of funds and terms • Uses of funds raised with timeline • Start-up costs • Payback period

  24. Cash Flow Projections

  25. 25 Balance Sheet Projections After start-up costs and before first sale After first year

  26. Income Statement Projections

  27. 27 Return on Sales (Double click on chart to add information)

  28. Breakeven Analysis Number of units that must be sold to break even: • per month: __________ units • per year: ____________ units

  29. Ratio Analysis

  30. Ratio Analysis II

  31. Plan for Use of Funds

  32. Funding Request • Amount • Type • Terms

  33. Risks & Barriers • Key risks and assessment of impact • Barriers to plan success • Plans to mitigate risks and reduce barriers

  34. Exit Plan • Options • Option 1 • Option 2 • Option 3 • Time frame

  35. Milestones • Critical milestones listed with dates • PERT chart

  36. Opportunity Summary • Highlight 1 • Highlight 2 • Highlight 3 • Highlight 4 • Highlight 5

  37. [Company Name] Thank you!

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