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C.R.A.P. (or C.A.R.P.) Formula

C.R.A.P. (or C.A.R.P.) Formula. The Non-Designer’s Design Book. Old Design. Know the rules before you break the rules. W I S D O M. ________________________________________. What does C.R.A.P. Stand for?. What does C.R.A.P. stand for?. Contrast Repetition Alignment Proximity.

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C.R.A.P. (or C.A.R.P.) Formula

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  1. C.R.A.P. (or C.A.R.P.) Formula The Non-Designer’s Design Book

  2. Old Design Know the rules before you break the rules. W I S D O M ________________________________________

  3. What does C.R.A.P. Stand for?

  4. What does C.R.A.P. stand for? • Contrast • Repetition • Alignment • Proximity

  5. What is the rule of Proximity?

  6. Proximity • Group related items together. • Separate unrelated items. • Purpose: Creates organization

  7. AVOID Type running together like this (hard for the eye to follow)

  8. What is the rule of Alignment?

  9. Alignment • Nothing should be placed on the page arbitrarily. • Every item should have a visual connection with something else on the page. • Purpose: Organize, unify, create visual connections.

  10. AVOID • The “raggy” look

  11. AVOID Center alignment because it creates a “raggy” look.

  12. Make it exact. • If an element is “close” to being aligned with something else, make it exactly aligned. • Use a grid and/or rules to make sure it’s exact. • Turn to pg. 46 in your book. . . . (exercise)

  13. What is the rule of Repetition?

  14. Repetition • Repeat some aspect of the design throughout the entire piece. • But avoid too much repetition. • Purpose: Consistency, unity, visual interest

  15. What is the rule of Contrast?

  16. Contrast • Don’t be a wimp. • If two items are not the same, make them very different. • Purpose: visual interest, organization

  17. What elementsare contrasting here?

  18. AVOID • Type that’s all the same(or close to same) font, size, color, etc. • Scattered type • Outlined type • Reverse type on complex images • Full borders on flyers and full-page ads (usually). They can be distracting. “Bleeds” are usually stronger.

  19. CRITIQUE Critique this flyer in terms of contrast, repetition, alignment, proximity. Is there a good type hierarchy? How could it be improved? What other type and layout issues do you see?

  20. Questions?

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