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Video growth in pace with the market January-September 2005

Video growth in pace with the market January-September 2005. Ray Mauritsson, CEO. Axis’ two main product areas. Network Video Solutions Worldwide #1 position Axis’ largest product area, 85% of sales * Installed base of more than 500,000 units. Network Print Servers Worldwide #2 position

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Video growth in pace with the market January-September 2005

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  1. Video growth in pace with the marketJanuary-September 2005 Ray Mauritsson, CEO

  2. Axis’ two main product areas Network Video Solutions • Worldwide #1 position • Axis’ largest product area, 85% of sales* • Installed base of more than 500,000 units Network Print Servers • Worldwide #2 position • 13% of Axis’ sales* • Installed base of more than 3,000,000 units *Q3 2005

  3. Highlights January-September • Total growth +29 % • Continued growth within Video +55 % • Accelerating video market

  4. Financial performance: January-September • Net sales: SEK 636 MSEK (492) • Operating profit: SEK 96 MSEK (22) • Profit before tax: SEK 95 MSEK (21) Note: 2004 figures IFRS adjusted

  5. Q3, 2005 Highlights • Total growth +36 % • Continued growth within Video • Strong growth in Region Americas • High activity in the network video market

  6. Financial performance: Q3, 2005 Q3-2005: • Net sales 235 MSEK (172) • Video growth 69 % Other Video

  7. EBIT by quarter Q3-2005: • Gross margin:54,9 % (53,5 %) • Operating margin: 17,3 % (10,8 %) • Profit margin:17,2 % (10,6 %) Note: 2004 figures IFRS adjusted

  8. Sales Q3, 2005 Asia 16 % Video 85 % EMEA41 % Print 13 % Scan 1 % Other1 % Americas 43 % *Q3 2005

  9. Size and growth of the global market Growth 40% Growth 10% CCTV USD $5 billion Network Video USD $221 million

  10. Market estimates Total Network Video Market MUSD (manufacturer prices)

  11. Global distribution and sales Resellers Axis ADP Distributors System integrators End user

  12. Application Development Partner program • Integrate Axis network cameras and video products in end-user solutions • Increased numbers of ADPs, more than 260 • Honeywell, Tyco/American Dynamics, Lenel

  13. Axis is driving network video Market leadership professional network video New applications (e.g. customer behavior) Remote monitoring Security applications Axis is an IT company driving the network video market Axis is an IT company driving network video in:

  14. Retail – a growing customer segment • Customer segment Retail is 25% of the total CCTV market. • Growth rate in retail is expected to increase due to new applications for video content analysis • People counting, protection of buildings and employees, protect burglary, cuts “drive offs” etc

  15. Retail applications Total amount: 124 Stopped 96 Reports are created basedon number of stops at a region of interest With intelligent Video: • People counting • Reports on traffic volume, hourly trends, etc. • Staff management

  16. Axis product portfolio Fixed Cameras Video Servers Axis Video Management System & ADP Solutions Network Domes & PTZ Cameras

  17. Outlook • Proceed the development of partnerships • Product launches • Continued strong video growth, keeping market shares • Strengthen the world wide organisation

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