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5 ways to shape the multi-screen user experience

5 ways to shape the multi-screen user experience. Dr. Ofer Weintraub, EVP Innovation Twitter: @ViaccessOrca. Engagement. Monetization = = Fun. The challenge of engagement. Now (almost ) all of us have a 2 nd screen and many use it while watching TV

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5 ways to shape the multi-screen user experience

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  1. 5 ways to shape the multi-screen user experience Dr. Ofer Weintraub, EVP Innovation Twitter: @ViaccessOrca

  2. Engagement Monetization = = Fun

  3. The challenge of engagement

  4. Now (almost) all of us have a 2nd screen and many use it while watching TV So what are the top 5 ways to drive engagement ?

  5. September 2012 N=3390

  6. 1 Provide value at any moment Before During After Follow interest Discovery Interact Monetization(e.g. 2nd screen or direct)

  7. Provide value at any moment split attention Full attention

  8. Provide value at any moment • For full attention – post view is interesting (Monet/Art) • Life • Artwork • Videos • Expert coverage • Museums and books

  9. 2 Rich user experience Connectivity maps Trends & gossip Visual life story Rich actor’s info fun, interaction Rich movie info Fun & games Net buzz & trends Topics & stories

  10. Sightseeing journey with monetization opportunities Marseille Marseille Roussillon Grasse Gorges du Verdon Mougins Cannes Cannes

  11. 3 Engagement = Monetization • New monetization opportunities derived from engagement • Context aware ads • Sponsored articles • Product placement • More

  12. 4 TV / 2nd screen interaction • Send to TV • Watch on tablet • Share • Wish list • Cloud DVR • Basic TV control • Volume • Trick-play • Channel change

  13. TV / 2nd screen interaction • Sync with TV events • Show up relevant information • Video and guided how-to • Social interactivity • Highlight topics • Scene sensitive merchandise • Live Q&A Master Chef (2013) – MasterChef is a television . The format was revived by executive producers Franc Roddam and John Silver and series producer …

  14. 5 User centric experience • Social interactions • Social sentiment • Personalization • Self expression

  15. The service DEEP Cloud based SaaS platformproviding 2nd screen engagement Engagement Fun & interest Monetization Pay-TV

  16. Q&A

  17. Thankyou!Followus @ViaccessOrca

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