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Consistently Surprising Surprisingly Consistent

The Bob & Tom Show is recognized as a leading morning radio program, consistently ranked #1, #2, or #3 in key demographics across 80% of its affiliated markets. Its reach extends nationwide, broadcast on the American Forces Radio Network and SiriusXM, with presence in over 130 markets, including prominent cities like St. Louis and Indianapolis. The show fosters a diverse audience, with a significant male demographic aged 25-54, boasting a solid average household income. Explore how this show remains a favorite for listeners from coast to coast.

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Consistently Surprising Surprisingly Consistent

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  1. Consistently SurprisingSurprisingly Consistent

  2. National Audience The Bob & Tom Show is: • Ranked #1, #2 or #3 in demo in 80% of affiliated markets • Successful in markets of all sizes, regions and time zones • The Bob & Tom Show is heard everywhere! • World wide on the American Forces Radio Network • Nationwide on SirusXM* • Coast-to-Coast in over 130 markets including St. Louis, Salt Lake, Cincinnati, Portland, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco. Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times*The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

  3. Stations Ranked #1, #2 or #3 in Metro Males 18-49 Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times

  4. Stations Ranked #1, #2 or #3 in Metro Males 25-54 Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times.

  5. Audience Profile

  6. Listener Profile Average Age 40.4Average HH Income $70,980Average # In HH 3.4Average # Children In HH 1.9 Base: Adults 25-54 Male 78% Female 22% Composition-Base Persons 12+ 18-49 65% 25-54 72% Composition-Base Adults 18+ Household Income $50k+ 58% Household Income $75k+ 30% Household Size 2+ 91% Household Size 3+ 61% Household Size 4+ 39% Composition-Base Adults 18+ Graduated High School 93% Attended College 61% Graduated College 22% Currently not married 49% Married 51% Home Owner 74% Work full/part time 72% Occupation: Professional 11% Management/Business/Financial 12% Sales/office 13% Construction & Maintenance 10% Other 26% Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2012, AQHMeans and all other – MRI Spring 2012, Base Adults 18+, Avg # Children (in HH’s w/children)

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