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The Social Music Web: Communities, Music, Technology, Lurve

Using Digital Tools To Promote Music Online. The Social Music Web: Communities, Music, Technology, Lurve. examples, for starters. Save Net Radio Fundraiser Barack 'n' Roll Stephen Lynch SxSW.ning.com hsmf.ning.com. Music & Events: The Goal. Discovery Optimization: The Google

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The Social Music Web: Communities, Music, Technology, Lurve

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  1. Using Digital Tools To Promote Music Online The Social Music Web:Communities, Music, Technology, Lurve

  2. examples, for starters • Save Net Radio Fundraiser • Barack 'n' Roll • Stephen Lynch • SxSW.ning.com • hsmf.ning.com

  3. Music & Events: The Goal • Discovery Optimization: The Google • flood the library with appropriate search results • Social Networks • Fiduciary Awesomeness: The Money • product for sale • The Long Tail: cds, mp3s, tickets

  4. Discovery Optimization: The Google (et al...)‏ • Publicity & Link Exchanges • Twitter • MySpace • imeem • upcoming.org • Facebook/ Facebook events • eventful • going • Jambase • SonicLiving • Mobile Products • exportable calendars, iPhone & Mobile apps

  5. So Now We Have Music & Technology • Where is the community? • KNOW YOUR SEARCH TOOLS • ucanhaz search? (know what you seek) • Where is the Lurve? • B E L I E V E in what you are doing • Link Exchanges, trades • finding and creating passionate fans • Kathy Sierra

  6. Maintain. Maintain. Maintain • Events: create business for the future • Music Sales data takes months • Communities require time • Before • During • After

  7. BYOM: Measuring Attention & That Money Stuff • click through counts • stream counts • we love pretty pictures • graphs from percentages • how many people were exposed? • how many tickets were sold? • post-event content? • pre-release content?

  8. Costs (that money stuff AGAIN)‏ • be good at the internet or hire someone who is good at the internet, please. • 5th Beatle Theory • Do it once, time yourself • No Passion, No Money

  9. coreydenis@gmail.com SxSW.ning.com

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