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Printed Matter: Canadian Newspapers

Printed Matter: Canadian Newspapers. Presented by: Bradley Karelson, Charlotte Peer and Greg Gerber. Table of Contents. 1 – History/Overview 2 – Newspaper Consumption 3 – Newspaper Advertising 4 – Newspaper and Media Ownership. Recent History Overview. A century ago

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Printed Matter: Canadian Newspapers

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  1. Printed Matter: Canadian Newspapers Presented by: Bradley Karelson, Charlotte Peer and Greg Gerber

  2. Table of Contents • 1 – History/Overview • 2 – Newspaper Consumption • 3 – Newspaper Advertising • 4 – Newspaper and Media Ownership

  3. Recent History Overview • A century ago • Newspapers serving different markets were independently owned by proprietors who themselves resided in those markets • Today • Chain ownership; corporate control; cross-media holdings

  4. Recent History Overview • Problems? • distortion across issuers • In spite of this… • Canadian newspaper readership is strong • Newspapers as the foundation of Canadian information culture

  5. Newspaper Consumption • Widespread news distribution • Consumed in very large numbers • 57% of Canadians over the age of 18 report reading a paper on average each weekday • 64% read a paper on the weekend • 83% report having read one in the past week

  6. Advertising • Largest advertising medium in Canada • Retail ads – 46% • Classified – 34% • National Ads - 20%

  7. Advertising Revenue Breakdown • Advertising rates set the size of circulation • Cutting back on costs requires internal adjustments • Paradigm…

  8. Case Study

  9. 2001 Canadian Daily Newspaper Circulation by Ownership

  10. Newspaper and Media Ownership • Past regulations: • The Davey Report (1970) • The Kent Commission (1981) • Recent regulations: • New CRTC Regulations (2008)

  11. The Davey Report (1970) • Investigated the influence and concentration of ownership in Canada that was previously unregulated • Recommendation of report: establish Press Ownership Review Board

  12. Then Kent Comission (1981) • First Canadian inquiry directly concerned with newspapers • Series of studies to determine: • Extent of ownership across Canada • Responsibility of the newspaper industry to the public • How the newspaper functioned as a business • Functioning of the newsroom • Quality of public affairs reporting • Quality of journalism • Future of the newspaper industry

  13. CRTC Regulations (2008) • To restrict cross-media ownership as a way of ensuring a diversity of editorial voices in the same market • A person or entity will be permitted to control only 2 of 3 types of media outlets – radio, TV, or newspapers – in a single market

  14. Major Points • 1 – Newspapers are the foundation of an information culture • 2 – Newspaper revenues based largely on advertising • 3 – The country employs regulations (from The Davey Report and the Kent Commission) to prevent concentrated ownership and to encourage journalistic diversity.

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