1 / 11

Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

Integrated Marketing Communications Plan for the AESM Dodgeball Tournament. Integrated Marketing Communications. Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message. Modes. Advertising Sales

sasson
Télécharger la présentation

Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

  2. Integrated Marketing Communications • Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

  3. Modes • Advertising • Sales • Promotion • PR • Direct Marketing • Social Media • Online Communications

  4. IMC

  5. The Foundation (Plan) •  Based on a strategic understanding of the product and market. This includes changes in technology & buyer attitudes and behavior • What is the tournament, when, where, why? • How should the tournament be conducted? • How will you sell tickets?

  6. Culture •  Increasingly, brands are seen as indivisible from the vision, capabilities, personality and culture of the corporation. • What vision do you have for the tournament? • What kind of attitude should it have?

  7. Brand Focus •  is the logo, corporate identity, tagline, style and core message of the brand. • Logo • Slogan • Main message

  8. Communication Tools • includes all modes of advertising, marketing, and online communications including social media. • How will we advertise the tournament? • Print Ads? • Commercials? • Social Media? How?

  9. Promotional Tools • trade promotions; consumer promotions; personal selling, database marketing, and customer relations management; public relations and sponsorship programs. • Promotions? • Sponsors?

  10. Integration Tools • software that enables the tracking of customer behavior and campaign effectiveness. This includes customer relationship management (CRM) software, web analytics, marketing automation and inbound marketing software. • How will you track everything? Paper? Microsoft Access? Microsoft Excel?

  11. Individual Content • Devise your own IMC plan for the Dodgeball tournament.

More Related