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2012 GRINSPOON ANNUAL CONFERENCE FACEBOOK, YOUTUBE & OTHER COOL STUFF

2012 GRINSPOON ANNUAL CONFERENCE FACEBOOK, YOUTUBE & OTHER COOL STUFF Communications Strategic Plan! Presented By: Stacey Jaffe Communications Committee Chair. The Long Story Short: 2011 FJC Camper Satisfaction Insights Survey Results:

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2012 GRINSPOON ANNUAL CONFERENCE FACEBOOK, YOUTUBE & OTHER COOL STUFF

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  1. 2012 GRINSPOON ANNUAL CONFERENCE FACEBOOK, YOUTUBE & OTHER COOL STUFF Communications Strategic Plan! Presented By: Stacey Jaffe Communications Committee Chair

  2. The Long Story Short: • 2011 FJC Camper Satisfaction Insights Survey Results: • While the vast majority (96%) felt very positive about camp, we trended towards lower ratings on almost all measures across the board • The ULTIMATE question: WHY? • And the answer: The lack of information effect! “Camp was great, Mom. I already told you that!”

  3. Following these results: • Jeff Rose, our Director, hired a year-long Communications Director • The Steering Committee appointed a Communications Committee • Communications Committee created a Strategic plan so that our communications were purposeful and goal-driven

  4. Communications Strategic Plan, Two Goals: • Measureable Results • Display Values that relate to the goals of camp

  5. The Values: • Programming is FUN! • Programming encourages skill building • Feature leadership of camp • Show staff in child care role • Atmosphere where child is proud to be Jewish • Campers building friendships • Show wide array of facilities (from cabins to each activity area) • Health/safety of child

  6. Two Seasonal Plans: School Year Plan (to begin January 2012) Summer Season Plan

  7. School Year Plan: • Blog: Twice Weekly (Tuesdays and Thursdays) • Facebook: • Monday: Poll of the Week • Tuesday: Link to our Blog • Wednesday: Alumni Day • Thursday: Link to our Blog • Friday: Shabbat Message • Twitter: Game of the Month

  8. School Year Plan: Facebook Monday

  9. School Year Plan: Facebook Tuesday and Thursday

  10. School Year Plan: Facebook Wednesday

  11. School Year Plan: Facebook Friday

  12. School Year Plan: Twitter Game of the Month • Activity: • January: So True or So False! • February: Name that Tune! • March: Fill in the Blank! • April: Who’s Tweet is it Anyway? • May: George Libs • June: Camp Countdown

  13. School Year Plan: Twitter Example, “Who’s Tweet is it Anyway?”

  14. Summer Season Plan: More Communication 

  15. Summer Season Plan: • Made a Communications Brit with our Families • Blog – Minimum 3/Week • Video- Minimum 3/Week • Bunk1- 75 photos/day (excluding Shabbat) • Twitter- Daily Cabin Updates • Shabbat email from Director (simultaneously posted as blog)

  16. Summer Season Plan: Blog

  17. Summer Season Plan: Video

  18. Summer Season Plan: Twitter

  19. Measureable Results • From January 2012 – End of Summer Season: • A 26% increase in Facebook followers • 810 to 1,017 followers • Facebook summer engagement of 8 – 12% • A 83% increase in Twitter followers • 304 to 555 followers • An average of 137 people (total traffic) read each blog • An average of 156 views (all time total play) for each video

  20. Our Continuing Plan: Keep SOARING with Communications! Don’t forget to follow us! The End.

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