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Pencils by Design Pencilsbydesign

Pencils by Design Pencilsbydesign.com. MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal. Our Mission.

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Pencils by Design Pencilsbydesign

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  1. Pencils by DesignPencilsbydesign.com MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal

  2. Our Mission • We are focused on supporting the educational and business community with affordable yet high quality products for use inside and outside of the classroom and boardroom.

  3. Business to Business • Sell to retail outlets • School supply stores • Stationary stores • Businesses can order in bulk

  4. Business to Consumer • Online • Magazines • Television • Individual customization

  5. Location • Online • Headquarters in Bakersfield, Ca • Produced in China • Low costs • Distributed out of Anaheim, Ca

  6. Source of Revenue • Straight forward revenue from products • Internet, magazine, telephone, and televised sales of our product • Supplier Contracts

  7. Distribution • Direct Mail • Retail Outlets • To independent merchants or chains • TV & Cable • Direct marketing • Home shopping channels

  8. Company Existence • Website & TV advertising • Teaching & business magazines • Flyers • Mailing lists • School/business supply stores • Stationary stores

  9. Industry Analysis • Industry Rivalry • Few competitors • Threat from new rivals • Updated products • Supplier Power • Discounted bulk orders • Buyer Power • Competitive costs

  10. Our Competitive Advantage • Cost leadership • Affordable prices • Differentiation • Durability & customization • Substitutes • Mechanical pencils, pens, etc.

  11. E-Commerce Business Process Diagram

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