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eHealth Communication Strategy and Delphi Method

eHealth Communication Strategy and Delphi Method. Zdeněk kučera. The term 'Delphi' was inspired by the ancient Oracle of Delphi S ynonymous with judgment on particular issues Synonymous with foresight and forecasting. Delphi , Greece. Delphi / oracle as a metaphor and inspiration.

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eHealth Communication Strategy and Delphi Method

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  1. eHealthCommunicationStrategy and DelphiMethod Zdeněk kučera Workshop Communication No. 2 SRSS-AED 2018-19

  2. The term 'Delphi' was inspired by the ancient Oracle of Delphi Synonymous with judgment on particular issues Synonymouswithforesightand forecasting Delphi, Greece Workshop Communication No. 2 SRSS-AED 2018-19

  3. Delphi/oracle as a metaphor and inspiration Consultationcompanies IT companies Programminglanguage Health care companies Technologicalcompanies …. Marketing researchmethod Workshop Communication No. 2 SRSS-AED 2018-19

  4. “Project DELPHI,” a Cold War study initiated by the RAND Corporation in 50s Theaimto identify potential American industrial targets and their vulnerability to Soviet munitions And to determine number of atomic bombs necessary for destroying specified targets DelphimethodwasbornduringColdWar Workshop Communication No. 2 SRSS-AED 2018-19

  5. DelphiMethodessence • TheaimofDelphimethod - building consensus of experts on • development of a particular area or discipline • the need for a particular service or functionalityof the proposed solutions • the best way to put some practices into practice • on the pitfalls and obstacles that the implementation of some solutions will face • etc. Workshop Communication No. 2 SRSS-AED 2018-19

  6. Delphimethodprinciples • Identificationoftheexperts in thefield • At least tworoundsofquestionnaires • Firstquestioning: „explorationphase“ – open questions • Processingdata from the first questioning: „evaluationphase“ • Second roundquestioning: administrationofthe second questionnair (closedquestions) withinformation on resultsofthefirstround • Repeating - ifneeded – thewholeprocess • The purpose of repeated inquiries is to seek the convergence of experts' opinions on the basis of the knowledge of other expertsmeaning Workshop Communication No. 2 SRSS-AED 2018-19

  7. Delphiprocess Workshop Communication No. 2 SRSS-AED 2018-19

  8. Two-roundDelphiProcess (& possiblerepetition) Workshop Communication No. 2 SRSS-AED 2018-19

  9. Delphimethodapplication • Since its inception, the Delphi method has been used in several diverse fields, e.g.: • strategicplaning • policymaking • project management • marketing • Informatics and information systems • marriage and family therapy, • health research • Etc. Workshop Communication No. 2 SRSS-AED 2018-19

  10. Delphimethodapplication II • Google search • „Delphi“ – 106 M entries • „Delphimethod“ – 22.1 M entries • „Delphihealth“ – 20.9 M entries • „Delphihealth care“ – 17 M entries • „Delphimethod in health care“ – 8.4 M entries • Forcomparison • „Delphimilitary“ – 7.9 M entries • „Delphimethod in politics“ – 26.6 M entries • „Delphimethod in policy“ – 9.1 M entries Workshop Communication No. 2 SRSS-AED 2018-19

  11. Delphimethod and health care • Health care is one of the most important areas in which Delphi is exploited: • health policy issues • health needs forecasts • through management solutions in health care facilities • primary servicesorganization • nursingperspectives • health care education • search for consensus in the clinical field Workshop Communication No. 2 SRSS-AED 2018-19

  12. Delphimethod and eHealth • Building consensus about eHealth in Slovene primary health care: Delphi studyRade J Iljaž, MaticMeglič,and Igor ŠvabBMC Med Inform DecisMak. 2011; 11: 25. • Three-round e-mail Delphi study • The sample ofexperts in areasofprimaryhealth care and medicalinformatics Workshop Communication No. 2 SRSS-AED 2018-19

  13. DelphiMethod and theNationaleHealthstrategy • Theobjectives and measuresoftheNationaleHealthstrategy: • 4 strategicobjectives • 11 specificobjectives • 44 measures shouldbeexplored • Relativeimportance and potentialdangersofindividualmeasures • Identification of beneficiaries and persons at risk of proposed measures Workshop Communication No. 2 SRSS-AED 2018-19

  14. Delphimethod and CZ eHealthCommunicationStrategy Pool ofexperts Areasofissues Procedure Data utilization Workshop Communication No. 2 SRSS-AED 2018-19

  15. Pool ofexperts • Representativesofhealth care management • Ministry ofHealth • Health care organizations • HealthInsuranceFunds • Etc… • Representativesofhealthprofessionalsassociations • Czech Medical Society • Czech MedicalChamber • Czech ChamberofPharmacists • Associations and Organizationsof General Practioners and Pediatricians • Czech AssociationofNurses • Etc… • RepresentativesofeHealthcommunity • Representativesofrelatedscientificcommunity • Etc. Workshop Communication No. 2 SRSS-AED 2018-19

  16. Areasofissues Intentions Functions/benefits Dangers Potentialallies Endangeredpersons Communicationchannels Communicationstrategies Workshop Communication No. 2 SRSS-AED 2018-19

  17. Procedure Identificationofexperts Firstquestionnaireproposal: operationalizationoftheobjectives/measuresoftheNeHS Distributionofquestionnaires via e-mail to expertswithexplanationoftheDelphiprocedure Data processing and interpretation Second questionnareelaboration E-mail distributionofthe second questionnaire Data processing and interpretation Evaluationofresults and decision on thethirdroundofquestioning Workshop Communication No. 2 SRSS-AED 2018-19

  18. Data utilization Assessing whether there has been a convergence of views and a consensual meaning Drawing up a report to beexploitedfor specificationofthecommunication strategy Presentationofresults to healthprofessional and/orgeneral public had to beconsidered Workshop Communication No. 2 SRSS-AED 2018-19

  19. Thanksforyourattention Workshop Communication No. 2 SRSS-AED 2018-19

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