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one model - multiple markets

one model - multiple markets. Corporate Overview. Mission - To develop, design and market our SaaS/Web 2.0 products and services. Model – A no cost UGC business model that has the potential to be utilized in multiple horizontal and vertical markets with 12 shared revenue generators.

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one model - multiple markets

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  1. one model - multiple markets

  2. Corporate Overview • Mission - To develop, design and market our SaaS/Web 2.0 products and services. • Model – A no cost UGC business model that has the potential to be utilized in multiple horizontal and vertical markets with 12 shared revenue generators. • Difference – No one in the social media, e-Learning or e-Commerce space shares revenue with clients at our percentage. • Competition - We are complimentary to Blackboard and other LMS solutions. The LMS is loaded into a window that also provides shared revenue generation. • Funds - Minimal expense – design, development, staffing, facilities and marketing.

  3. Corporate Organizational ChartProposed After Funding

  4. HonorScholar.com • Over 2 million Middle School, HS and college students. • An exclusive community by honors director invitation only. • Global major-centric community (faculty, students, administrators). • Delivery of honors approved vetted, core and dynamic research, information and learning materials. • Customizable format for use by individual honors programs at elementary, secondary and post secondary institutions. • Multi-Stream Revenue Sharing Business Model.

  5. theCampusCenter.com • Over 18 million student user base with approx. $53 Billion dollars in discretionary funds. • A global major-centric community of academics. (faculty, students, administrators). • Delivery of vetted, core and dynamic research, information and learning materials. • Customizable format for use by individual colleges and universities at post secondary and graduate level. • Multi-Stream Revenue Sharing Business Model

  6. UtubeUniversity • YouTube like Web 2.0 structure. • Specific Channels for Universities. • Vetted User Generated Content – with embed code. • Multi-Stream Revenue Sharing Business Model. • Courseware Videos. • Original programming.

  7. theLibraryCenter • Web 2.0 structure. • Partnership site for libraries and publishers. • Over 125,000 libraries in the United States • Author interviews and chats. • Retail Store for diverse products. • Social Network of Vetted User Generated Content. • Multi-Stream Revenue Sharing Business Model.

  8. theMuseumCenter • Web 2.0 structure. • Partnership site for museums and galleries. • Over 100,000 museums in the United States • Exhibition listings and reviews. • Retail Store for diverse products. • Social Network of Vetted User Generated Content. • Multi-Stream Revenue Sharing Business Model.

  9. Pasca Productions • Online Video College Community Website. • Multi-Stream Revenue Sharing Business Model. • globalcampustv.com • Global look at campus activities, • Bands and interviews. • WestvilleWebTV • Webisode Content • User Generated Webisode Content. • Original content development. • Tenure – Six Years to Life.

  10. Collegiate Marketing Group All forms of marketing materials for the Collegiate Marketplace. Multi-Stream Revenue Sharing Business Model. Integrated Strategies App Development Print Products eNewsletters Email Blasts Publishing Novelty Items

  11. JMD Media Full Service Marketing and Media company. Integrated marketing solutions for the consumer. Web Design/Development Promotional Materials Print Products – all forms Television – Terrestrial and Web Publishing Radio – Terrestrial and Web Email Blasts Media Buys and SEM/SEO eNewsletters Branding

  12. Revenue Streams Each division works with a variety of these revenue streams: • Non-intrusive, content appropriate Online Advertisements • Integrated Marketing Materials • Search & Online Listings • Affiliate sales – Amazon store • Affinity sections – MyMajor • Content distribution – e.g. eBooks, Games, Videos, etc. • In text links to search engines • Micro site sponsorships • Market Research Surveys & Analysis • Site development & marketing • Credit card gateway percentages • Multiple partner relationships - Colleges, Museums, Libraries, School Suppliers, Entertainment, Airlines, Hotels, Health & Fitness, Electronics, Clothing, etc.

  13. Revenue predicated on- 10,000 Users (example: College Market) Content appropriate revenue – $12.50 CPM x 4 per pg. x 6 pgs. per user per day x 10K users = $3000 x 220 days $660,000.00 www.hotchalknetwork.com/HotChalk_Media_Kit.pdf http://www.iab.net/media/file/Bain_IAB_Digital_Pricing_Research.pdf Promotional Spots $5,000 x 25 clients – (TAM 4,100 campuses x $5,000.00 = $20,000,000.00) $125,000.00 Affiliate Purchases via Amazon powered College Store 4% to 8% commission avg. student purchase $150 per yr (based on 6%) $9 per student x 10,000 students $90,000.00 http://www.nacs.org/public/research/higher_ed_retail.asp#market Affinity & Job Search Corporate ad sponsored information - MyMajor & Job Search pages (e.g. Ernst & Young) 5 x $10,000 per yr. $50,000.00 Content Distribution – Online courses, eBooks, .pdfs, DRM Music/Videos 4 downloads of content x $5.00 per download x 1,000 users $20,000.00 Micro Sites Inventory $5,000 x 100 sponsors - Micro site potential is infinite Discipline specific white papers, news feeds, e-newsletters, employment advice, movies, games, products, etc. $500,000.00 In Text Search Links 10,000 users x $1 per year $10,000.00 Revenue from contextual search throughout editorial per click model Market Research Student generated surveys sold to corporation’s research centers through Node Research our partner company $850,000.00 Total $2,295,000.00

  14. Yearly Costs

  15. REVENUE/COSTS/PROFIT PROJECTIONS

  16. PROFIT PROJECTIONS

  17. Valuation and Funding Requirements • DigiEd is currently valued at $5MM • Initial funding required is $1.25MM • Funding will be dedicated towards: • Product Design/Development • Marketing • Staffing • Facilities

  18. Management Team • Martin Kenney – Partner/CEO • Martin E. Kenney, Jr. is a consultant and co-founder of WRC Media Inc., the leading supplementary educational publisher and media company. He formerly served as Chief Executive Officer and Director of WRC Media Inc. In addition, Mr. Kenney serves as Chairman of Prism eSolutions, LLC. Mr. Kenney, was the education industry industrial partner of Ripplewood Holdings L.L.C., and built WRC Media, Inc. within a four-month period during 1999. From 1990 to 1998, Mr. Kenney held several executive positions at Simon & Schuster. Most recently, he served as President of Simon & Schuster's Education Technology Group and Executive Vice President of the Education Group (currently owned by Pearson). Mr. Kenney joined Simon & Schuster from J. B. Lippincott Company where he was Vice President of Sales and Marketing. For six years previous to this, he fulfilled a progressive series of positions at McGraw-Hill Book Company. Before joining McGraw-Hill, he was President and General Manager of Winston Press, a CBS Publishing group, and President of Whittemore Associates, a unit of ABC Publishing. Born in the Bronx, New York, Mr. Kenney graduated in 1969 from St. Louis University. He has done graduate work at New York University and Babson College.

  19. Management Team • Patrick Aievoli – COO/Founder/Partner • Prof. Aievoli is the Director of the Interactive Multimedia Arts graduate program at Long Island University, C. W. Post Campus. Since 1988 Prof. Aievoli has consulted for numerous interactive companies. For the past 20 years he has been actively involved in the growth and the concept to completion of interactive and Web initiatives for clients such as Tommy Hilfiger, NY Islanders, FleetBoston, Verizon, McGraw-Hill and American Express.

  20. Management Team • Jeremy Cohn – Partner/CMO • Masters Degree from NYU in Communications Management. He has been an Art Director for BookSpan (Time Inc), MMA Advertising and an account executive for Promolink Incorporated. Jeremy has been involved in many facets of advertising and marketing since 2002. His clients range from Hyatt and American Express to local regional accounts. He started his career in print and has now progressed to digital media. Jeremy brings his years of marketing experience to new media and is focused on developing the CMG and JMD divisions of DigiEd Incorporated.

  21. Management Team • Doug Kelsch– Partner/CTO • Douglas Kelsch - Adj. Professor at LIU/C.W. Post Interactive Multimedia Arts (IMA) graduate program, • Chairperson – Art Department/Computer Graphics Sachem North High School. • Developer of all DigiEd Inc. sites and Web applications both front end, back end and e-Commerce. Experienced in CSS, HTML, PHP, mySQL, Ajax, C++, Visual Basic, Social Media platforms.

  22. Management Team • Angela Pisano – Partner/Chief Creative Officer • Angela is currently a Senior Designer for Macy’s.com, managing online creative and promotional materials. She is also responsible for content development as well as growth and development of the social-networking aspects of the company while overseeing all development stages. Previously Angela worked for an American Express subsidiary. She has created new media products for   American Express Travel Related Services, Scion, Toyota and other national brands. She Is also an Adjunct Professor at LIU/C. W. Post’s Interactive Multimedia Arts graduate program since 2007.

  23. Advisory Board • Dr. John Regazzi – College of Information and Computer Science, C. W. Post, - Past: CEO Elsevier • Dr. Joan Digby – Program Director Honors and Merit Fellowship Program, C. W. Post, Author - Peterson’s Guide to Honors Programs • Gary Bergman – CEO CollegeStudyUS.com – - Past: Assoc. Provost Enrollment Services, C.W. Post and Hofstra • Brian Bigda – CEO, Appsalon.com – Past: Managing Director Nelnet • Michael Ferranti – CEO Endai Worldwide • Patrick Macri – Owner Millennium Communications • Josef Katz – VP Marketing – Straighterline.com

  24. Thank You for Your Time Contact: Patrick Aievoli 631-561-9805 patrick@digiedcorp.com

  25. Support Links Partial List • http://www.eschoolnews.com/2010/03/08/duncan-to-publishers-create-engaging-digital-content/ • http://www.futureofeducation.com/ • http://www.eschoolnews.com/2010/05/06/free-online-curriculum-expanding-to-middle-grades/ • http://chronicle.com/article/As-Federal-Stimulus-Money-R/65113/ • http://chronicle.com/article/A-University-President-Fig/64961/ • http://chronicle.com/blogPost/Most-Professors-Use-Social/23716/?sid=wc&utm_source=wc&utm_medium=en • http://chronicle.com/article/In-Crisis-U-of-California/65445/ • http://chronicle.com/article/Texas-Law-Requires-Professo/65450/ • http://chronicle.com/article/What-I-Learned-From-YouTube/65141/ • http://chronicle.com/article/Scholars-Increasingly-Embra/64982/ • http://chronicle.com/article/Anya-Kamenetz-Invokes-a-Mo/64767/ • http://chronicle.com/article/Open-Access-Journals-Break-/64143/ • http://chronicle.com/article/After-Frustrations-in-Secon/64137/ • http://chronicle.com/article/Southern-Methodist-U-Puts-/65426/

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