1 / 8

Advertisement

Advertisement. Attempt to convince people to buy something or do something (using all types of media-print, billboard, paid announcements). Good Advertisements. Hook- grab your attention with a memorable slogan, attention grabbing image, or catchy jingle

taima
Télécharger la présentation

Advertisement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertisement Attempt to convince people to buy something or do something (using all types of media-print, billboard, paid announcements)

  2. Good Advertisements • Hook- grab your attention with a memorable slogan, attention grabbing image, or catchy jingle • Clearly presents a concept/main message • Images- uses pictures/video • Words- Vivid persuasive language • Multimedia techniques (such as music) appeal to a specific audience • Supports claims

  3. Audience • Identifies target audience- • age (under 5, 5-7, 8-10, 11-15, 16-20, 21-25, etc., retirement over 55) • male or female • Single/married • Parents • Income level • Uses age appropriate language • Images- Design/color scheme, models

  4. Purpose • Buy product • Buy service • Take action

  5. Appeal • Appeal - in rhetoric, the means of persuasion in an argument. • According to Aristotle, there are three fundamental appeals to convince a person: • Mom, please buy this for me! • reason (logos) I NEED this! • ethics (ethos) It will help me be organized. • emotion (pathos) I’ll love you forever.

  6. Techniques • Endorsements/Testimonial- celebrity or well-known figure of that specialty “recommends the product/service” • Counter-arguments- anticipates and responds to the viewsand possible concerns of audience (political campaigns, cable ads) • Facts- statistics, data, success rate • Repetition- repeating information, slogan, or brand over and over • Bandwagon appeal - a persuasive technique used in media messages that appeals to the “everyone is doing it” mentality.

  7. Techniques • Exaggeration- unrealistic claims about the successfulness of a product or service • Contradiction- refuting the claims of competitor • Misleading statement- leading message without directly lying • Sentimental appeal- image or statements that appeal to emotions • Scare tactic- nearly threatening the consumer • False authority - use of authority instead of evidence

  8. http://www.youtube.com/watch?v=z_XEqzVKYlc

More Related