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Design Principles

P -Proximity Keep items that are related with each other together, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white spaces to provide distance between unrelated items. Design Principles. Font Families

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Design Principles

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  1. P-Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! • Use white spaces to provide distance between unrelated items. Design Principles • Font Families • There are 3 major font families: • Serif: Font with a foot (Example: Times New Roman) • San serif: Font without a foot (Example: Arial) • Fun: All other fonts (Example: GiddyupStd) Mackenzie Wissink April 16th, 2013

  2. C-Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background. • Make big items big andsmall ones small. • R-Repetition • Aim for consistency. • Repetition will strengthens the reader’s sense of recognition. • Repeat elements throughout your document. • Repeat fonts, font sizes, colors, and graphics. • A-Alignment • There are four alignments: • Left: Use for large blocks of text that need to be read. This is a traditional style. • Right: Use for titles and small amounts of texts. This is funky. • Centered: Use for titles. This is formal. • Block: Use in newspapers.

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