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In designing effective documents, proximity is key—keep related items together and use white space to separate unrelated elements. Understand the three major font families: serif, sans-serif, and fun fonts. Emphasize contrast for visual appeal by balancing dark and light elements. Maintain repetition for consistency in fonts, colors, and graphics to strengthen recognition. Learn about alignment styles for text, such as left for readability, right for titles, centered for formal titles, and block for newspapers to create an organized and engaging layout.
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Proximity • Keep items that are related with each other together, keep others far, far away. That means do NOT leave a blank line between a story’s title and the story. They are related, keep them together! • Use white space to provide distance between unrelated items. • Font Families • There are three major font families. • Serif – font with a foot Example: Times New Roman • San serif – font without a foot. Example: Arial • Fun – all other fontsExample: GidyupStd Design Principles CarleyGussert April 16, 2013
Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background • Make big items big and small ones small. • Repetition • Aim for consistency • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Repeat fonts, font sizes, colors and graphics. • Alignment • There are 4 different alignments. • Left – Use for large blocks of text that need to be read. This is a traditional style. • Right – Use for titles and small amounts of text. This is funky. • Centered – Use for titles, is formal. • Block – Use in newspapers.
