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Monitoring and Evaluation

Monitoring and Evaluation

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Monitoring and Evaluation

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  1. Monitoring and Evaluation Heritage Tourism Project Key Issues as envisaged by Cadw Howard James

  2. Key requirements • Visitor numbers each year • Two visitor surveys to determine type and therefore value of visitor • Any other key outputs/ outcomes relating to a particular project

  3. Why M&E ? • General good practice • Must be able to demonstrate to WEFO that proposed outputs and outcomes are being delivered

  4. Why common E4G approach? • Significant cost savings eg reduced sample sizes • Provide more substantial evidence base • Increased guidance and support

  5. Visitor numbers Must know how many extra visitors result from any project Can be collected in variety of ways • Staffed /paying sites/events • Electronic counters –used widely by Cadw • Head counts on specified days

  6. Visitor surveys –sample numbers • Most of “jobs” created by project will be indirect • Can only calculate wider economic impact through survey • Survey numbers significantly reduced overall through joint E4G approach

  7. Visitor surveys -2011 • Some projects will not be completed in 2011 • Will visitors be used in survey for those projects which are open, but not completed?

  8. E4G visitor surveys - links • very similar to Cadw visitor surveys • May well be similar to surveys carried out by delivery partners –if so can incorporate within other survey • Can survey more than minimum requested but weighting reduced for overall E4G sample

  9. M&E –after end of funding period • M&E will need to continue until [2025?] at least • Visitor numbers and other key outputs /outcomes need to be collected • Particularly important for projects finishing close to end of funding period • Getting it right in initial visitor surveys reduces risks of needing further survey