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Understanding Monitoring and Evaluation Processes for Social Change

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younghuddleston
8 diapositives · 375 Views · Jan 04, 2020

This presentation by Prof. Thomas Tufte covers the fundamentals of monitoring and evaluation, including why, who decides, what to monitor, and evaluation tools like KAP and Ethnography. It delves into levels of intervention, expectations of evaluations, and different approaches for individual and social change monitoring. Case studies like Soul City and FEMINA are discussed, along with strategies for promoting accountability and creating an enabling communication environment.

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  1. Monitoring and Evaluation Prof. Thomas Tufte, PhD Roskilde University Presentation given at MIH, University of Copenhagen, 19 February 2013

  2. What is Monitoring and Evaluation about? • Why monitor and evaluate? • Who decides what to monitor? • The people, the org/consultant, the donor • What to monitor and evaluate? • Processes, outcomes, impact • Using what tools? From KAP to Ethnography • Baseline: survey, qualitative strategies • Time line? Long-, medium- shortterm • M><E; internal instruments >< external

  3. Individual Change Knowledge Skills Attitudes Practices Social Change Leadership Degree and Equity of Participation Information Equity Collective Self-Efficacy Sense of Ownership Social Cohesion Social Norms Challenges in M&E- which change process are you evaluating?

  4. What are you evaluating? • What level of intervention are you evaluating: • Individual • Community • Societal • Distiguish between processes and outcomes

  5. Whatareyouexpecting from an evaluation? Results of specific intervention? Understanding of changeprocesses? Organizingobservableevidencewillproduceresults Producinginsightsthroughanalysiswithproduceunderstanding

  6. Soul City Experience Media monitoring Partnershipanalysis National survey Sentinel site studies Costefficiencyanalysis Threelevels of analysis: individual, community, society

  7. From KAP to ’Integrated Model’ • M&E onIndividualBehaviourChange: KAP Studies/Steps to BehaviourChange • M&E on Social Change: • The Integrated Model on CFSC • Most SignificantChange (MSC)

  8. Communication for Social Change: what kinds of interventions • Stimulating community dialogues • Creating an enabling information and communication environment; • Catalysing social change • Promoting accountability • CFSC approaches (Malawi) • FEMINA: Plural media capable of airing discordant voices, and spaces for public dialogue (Talk shows, FEMINA, SiMChezo, PilikaPilika) • Soul City • Access to and sharing information and participatory budgeting