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Learn ways to tap into the global radio market using mobile apps, interact with listeners, ensure relevance, list in directories, and provide quality metadata for enhanced user experience.
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How to create a global market for radio and radio applications in the mobile? Teemu Tarnanen, Nokia Radiodays Europe March 19, 2010
Recipe and Ingredients Give the active listeners a chance to share, interact, and get the content! Make yourself globally available and locally relevant: get listed in the radio directories and get a branded app. Take care of the user experience: most listeners are lazy! Make sure that you provide good metadata: What’s playing now?
Places to look into • Ovi by Nokia www.ovi.com • Ovi Store https://store.ovi.com • Nokia Internet Radio www.nokia.com/internetradio