NIKE ERIC DAVIS ARRINGTON B3
Slogan: JUST DO IT After stumbling badly against archrival Reebok in the 1980s,Nike rose about as high and fast in the ‘90s as any companycan. It took on a new religion of brand consciousness andbroke advertising sound barriers with its indelible Swoosh,“Just Do It” slogan and deified sports figures. Nike managedthe deftest of marketing tricks: to be both anti-establishmentand mass market, to the tune of $9.2 billion dollars in salesin 1997.—Jolie Soloman
Impact of slogan on family:Everybody in my family owns at least on pair of NIKE shoes. I believe that NIKE sells the best quality shoe or all around product period.
CONDITIONAL SATEMENT (IF-THEN): If you wear NIKE, then you are just doin’ it.
Converse: If you DON’T wear NIKE, then you’re NOT just doin’ it.
Contrapositive: If you are NOT just doin’ it, then you are NOT wearing NIKE.
I believe that the slogan is realistic because it is so straight forward and simple. It is also original and well noticeable. There is nothing I would change about the slogan to make it more realistic or appealing.
Just do it is a very affective slogan to me. It catches my interest because there’s unlimited number of things to “Just Do”. It is definitely one of the reasons they sell products so well.