NIKE JUST DO IT
HOW THEY GOT FAMOUS • The famous Nike Swoosh sign is globally known thanks to all the famous athletes that wear and support Nike. • Tiger Woods, Lebron James, Michael Jordan, Kobe Bryant, Andre Agassi, Maria Sharapova, Venus and Serena Williams and many more very famous athletes have gotten Nike endorsements.
SWOOSH HISTORY • The design was created in 1971 by a college student at Portland State University, Carolyn Davidson. While working for Phil Knight (founder of Nike) she was getting paid $2 an hour. • Davidson ended up getting paid $35 for creating one of the most famous symbols in history.
NIKE MARKETING • Nike is looking to cut 4% of work force(1,400 jobs) to save money in these tough economic times. • Nike spent $255-$260 million on sponsorships alone last year. • To cut back Nike is looking to take away some sponsorships from the smaller teams but keep their big name athletes.
NIKE PRODUCTION • Workers in China get paid $1.75 per day to work for Nike. • Workers in Vietnam make a lowly $1.60 per day. • A pair of $100 dollar shoes are made for $5. • Because of this, Phil Knight (owner) is the sixth richest man in America. He is worth around $5 billion dollars.
SAME BANG, LESS BUCK • Nike has found a way to get their advertisements out to the public without spending as much money, YouTube. • By using YouTube Nike can keep their high priced superstar athletes and not spend as much on television ads.
NIKE FACTS • Nike is the Greek goddess of victory. She was a very fast runner and swift flyer. • It is the sign of a positive mark. • Nike started out with being just a shoe company but now has blossomed into a huge clothing brand.