Nike Reem AlKhori Sara AlAttiyah Sara Jalal
Bill Bowerman and Phil Knight founded Nike on January 25, 1964 as “Blue Ribbon Sports.” However, it didn’t officially become “Nike, Inc.,” until May 30, 1978.
The first production site of Nike was in Japan. It began when Phillip Knights made a cold-call to Onitsuka Co. in Japan trying to convince the manufacturer of Tiger shoes to make him a distributor of the Tiger shoes in the US. But instead, when the first dozen shoes had arrived, Knights sent them to Bowerman, a track and field coach at the University of Oregon who previously attempted to establish a footwear but was ignored by the manufacturers, impressed, Bowerman offered Knight to become his partner and give his idea’s to Tiger.
What is the role of technology in Nike’s global expansion? • Nike seize opportunities in both MEDC and LEDC regions to promote or advertise the brand by paying millions just to put up billboards, create ad’s on television with famous athletes wearing Nike and it grabbed people’s attention. The ‘Just Do It’ motto is found in every corner you turn. They update their latest advertisements on the latest technology so that people wouldn’t feel like it’s old, and would see it evolving with them. Nike teamed up with Apple to monitor a person running, jogging or even power walking and see their performance, which goes through a radio in the Nike shoe and links to iPods. They partner or make business deals with climate-friendly companies to give Nike a better image to the public.
Sweatshops are either factories or workshops where workers in LEDCs work under poor, unhealthy and unhygienic conditions to produce clothing.
The Nike World Head Office is located in One Bowerman DriveBeaverton, which is in the US.