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This exploration delves into the principles of visual rhetoric, drawing from Aristotle’s core concepts of ethos, logos, and pathos. We analyze how semiotics, based on Barthes' theories of sign and representation, influences our understanding of images. From the symbol of human anatomy in medical logos to the use of propaganda art in politics, the meanings conveyed can shape public perception. By examining these elements, we uncover how perspective fosters innovative thinking and encourages societal evolution. Join us on this journey of visual interpretation and understanding.
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Exploring Visual Rhetoric by ge rma i ne smi t h
Aristotle founded principles of rhetoric
ETHOS PURPOSE LOGOS PATHOS CONTEXT
INTERPRETANT SIGN REPRESENTATION OBJECT SEMIOTICS
A symbol of human anatomy and proportion
Propaganda art promotes political agendas
Perspective lends a hand to progress