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Exploring Visual Rhetoric

Exploring Visual Rhetoric. by g e r ma i ne s mi t h. Does this picture look familiar?. Can you see it now?. Aristotle f ounded principles of r hetoric. ETHOS. PURPOSE. LOGOS. PATHOS. CONTEXT. Barthes went a few steps further. INTERPRETANT. SIGN. REPRESENTATION. OBJECT.

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Exploring Visual Rhetoric

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  1. Exploring Visual Rhetoric by ge rma i ne smi t h

  2. Does this picture look familiar?

  3. Can you see it now?

  4. Aristotle founded principles of rhetoric

  5. ETHOS PURPOSE LOGOS PATHOS CONTEXT

  6. Barthes went a few steps further

  7. INTERPRETANT SIGN REPRESENTATION OBJECT SEMIOTICS

  8. A symbol of human anatomy and proportion

  9. Logo for medical bed provider

  10. The meanings are very different

  11. Propaganda art promotes political agendas

  12. Manipulating information deceives the public

  13. Perspective lends a hand to progress

  14. Prompting evolutionary thinking and change

  15. Moving forward in multiple directions

  16. Hopefully happens!

  17. The End

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