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Founders of Success, BNI

Founders of Success, BNI. April 12, 2012. Agile Search Marketing Mission & Team. Utilizing proven methods, top quality tools and ethical business practices, provide industry-best SEO services to companies of all sizes throughout the U.S. by employing best practices that lead to: Inquiries

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Founders of Success, BNI

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  1. Founders of Success, BNI April 12, 2012

  2. Agile Search Marketing Mission & Team • Utilizing proven methods, top quality tools and ethical business practices, provide industry-best SEO services to companies of all sizes throughout the U.S. by employing best practices that lead to: Inquiries Qualified Leads Sales

  3. Agile Search Marketing Mission & Team Alan Koenigsberg, MBA, Founder • West Coast U.S. DmitriyGamarnik, SEO Specialist • East Coast U.S. T.B.D., SEO Specialist • West Coast U.S.

  4. Agile Search Marketing Services • Starter & Complete SEO Packages for small and medium businesses • Subcontracted SEO projects from Web Developers & Consultants • Pay Per Click Advertising for Selective Keywords • Speaking Engagements

  5. Common Myth #1 About SEO • Once a website is completed, it will appear accordingly on major search engines. • Wrong. In some cases, web developers do not follow SEO best practices – search engine results can look like the following: Home - Realty Guild www.realtyguild.com/ Network of independent brokers and offices. Also includes links to community information.

  6. Common Myth #1 About SEO (cont.) • Instead, it could be optimized and appear as follows (keyword search term is “broker association”): Association for Real Estate Brokers, Independent Agents | Realty Guild, San Francisco www.realtyguild.com/ Network of independent brokers and offices. Also includes links to community information. • Note: For Google search results, TITLE tag is limited to 70 characters with spaces.

  7. Why Is the Title Tag Important / Frequently Overlooked? • A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places: 1) browser; 2) search engine results; 3) external websites (especially social media sites) will use the title of a web page as its link anchor text.

  8. Why Is the Title Tag Important / Frequently Overlooked? • The title tag is a new visitor's first interaction with your brand when they find it in a search result and should convey the most positive impression.

  9. Why Is the Title Tag Important / Frequently Overlooked? • Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user has performed a query with those terms. This helps garner a greater visibility and a higher click-through-rate (i.e., clicks / impressions). Association for Real Estate Brokers, Independent Agents | Realty Guild www.realtyguild.com/ Network of independent brokers and offices. Also includes links to community information. Note: search term = “broker association”

  10. Do You Know A Business That … • Has a website and has tried doing SEO on their own and stopped out of frustration or lack of outside support? • Has an old / outdated website and is not providing qualified leads?

  11. Questions • Is SEO optional for businesses with a website? • Is SEO an easy, DIY project? • No. SEO is an essential tool for including keywords and keyword phrases in tags and in the body of pages so those using a major search engine can find your home page or any relevant page on your site, depending on the type of information or service needed at the time. • No. SEO requires the skill and experience of a specialist in the field – ASM SEO specialists have strengths in website design, website analytics, HTML or hyper text markup language and marketing consulting.

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