1 / 14

The Dietary Supplements Market

The Dietary Supplements Market. Andrew DeMoss Research Methods: II. Growth in the Dietary Supplements Industry. The dietary supplements industry has grown by vast amounts over the past 20 years. Today it is a $20 billion industry. Why this Industry?.

zared
Télécharger la présentation

The Dietary Supplements Market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Dietary Supplements Market Andrew DeMoss Research Methods: II

  2. Growth in the Dietary Supplements Industry • The dietary supplements industry has grown by vast amounts over the past 20 years. • Today it is a $20 billion industry

  3. Why this Industry? • The dietary supplement industry is constantly evolving. The effects of the evolution can be seen in the growth of the market. • Pretty much unregulated since 1994 • Very little quantitative research has been performed to this date.

  4. From the Doghouse to the Forefront of Popular Culture • Formerly an underground industry • Now can be seen advertised on popular tv programs and in all sorts of magazines

  5. In the News • NFL star Shawne Merriman was suspended for 4 games by the NFL for violating the substance abuse policy. • Merriman claimed he was wrongfully accused. • Says he took a tainted supplement, not steroids.

  6. Research Question • What has caused the growth in this market?

  7. Literature Review • Articles offer qualitative research on factors that have caused industry growth. • Articles only look at one factor or one supplement • Not much research on industry as a whole. • Limited number of scholarly articles

  8. Approach • What variables effect industry growth? • First review articles • Second review data • Combine the qualitative and quantitative research results to form my conclusions

  9. Model • Sales = f(prices, advertising, gym memberships, selected sports participation, legislation, health risks)

  10. Data • Sales is the easiest way to view growth in the industry. • Industry data is not easily accesible. • Took a look at industry leaders’ sales figures. • Found this data from Mergent Online • Gym memberships and sports participation also found.

  11. SalesFor NBTY Inc.

  12. Physical Factors

  13. Further Research • Quantitative data will be received from the Natural Market Institute in Philadelphia, PA.

  14. Conclusions • I expect to see that there are a number of different variables that have caused the dietary supplements market to grow. • Price is the only variable that I expect to be inversely related with sales.

More Related