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Pottery Barn

Pottery Barn. Juei Hsia Margaret Rissman. Description. 201 Stores Most stores located in United States, Canada, Middle East of Dubai Offering home furniture and accessories: a range of lamps, rugs, draperies, bedding, sofas & chairs that are unique collections at an excellent value.

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Pottery Barn

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  1. Pottery Barn Juei Hsia Margaret Rissman

  2. Description • 201 Stores • Most stores located in United States, Canada, Middle East of Dubai • Offering home furniture and accessories: a range of lamps, rugs, draperies, bedding, sofas & chairs that are unique collections at an excellent value

  3. Target Market • Demographics: • Males and females • Age between 18~49 • Caucasians • Income $60 or above • College or master degree • Psychographics: • Like shopping, reading, traveling, socializing & meeting with friends and new people, and decorating the house • Often invite friends and have parties at home • Are active and willing to learn new skills

  4. Opportunity • The store we selected located in Rancho Cucamonga, CA. • Expand additional styles for bathrobes in the bath department with in their product mix • Draw their existing customer’s attention, stimulate people to shop, and generate sales

  5. Merchandising Strategy Product Mix

  6. Merchandising Strategy Key Silhouette Illustrations Color Swatches

  7. Merchandising Strategy Fabric Samples

  8. Assortment Plan New Item#1 New Item#2

  9. Assortment Plan

  10. Floor Set

  11. Competitor • Pottery Barn’s competitor is Pierre 1 because their product mix and target market are similar. Industries they both compete in are how furniture & housewares, retail sector, non-store retail, Internet & mail-order retail, and furniture stores.

  12. Summary • We analyzed Pottery Barn’s bath department and found out that Pottery Barn has the opportunity to expand their bathrobe selection by adding fashionable and trendy styles under this classification such as print, pattern, or additional colors. • We introduced the oriental inspired trend-kimono floral prints on the bathrobe. This would be a good choice for Pottery Barn’s customer due to the fact that they are innovative, fashion forward and like to shop frequently for new and unique products.

  13. The End Any Question?

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