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MRI +

MRI +. Joyce Garczynski 410-704-5168 jgarczynski@towson.edu. Special thanks to Carrie Bertling Disclafani for developing an earlier version of this presentation. MRI +. Contains detailed consumer product data collected from a national sample of U.S. customers.

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MRI +

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  1. MRI + Joyce Garczynski 410-704-5168 jgarczynski@towson.edu Special thanks to Carrie Bertling Disclafani for developing an earlier version of this presentation.

  2. MRI + Contains detailed consumer product data collected from a national sample of U.S. customers.

  3. MRI+ will work with the following browsers: • Firefox 2 or higher • Internet Explorer 6 or higher • Safari 2 or higher • Opera 9 or higher • Netscape 7 or higher

  4. How can I access this product?http://cooklibrary.towson.edu/ Click Databases

  5. Mediamark Reporter (MRI+) - First time users OR Mediamark Reporter (MRI+) - Registered users First, click M for MediaMark Second, choose either…

  6. ONLY register with your TU email account Click Go to Mediamark Reporter

  7. First time users – Register for Free First time users click here – register using your TU email address. The MRI+ password does not have to match your TU password.

  8. First time users – Register for Free Uncheck this box ;-) Remember, use your TU email address. The MRI+ password does not have to match your TU password.

  9. Return to the MRI+ Home Page Click here to return to the MRI+ Home Page Here is the email address for the MRI+ Help Desk. They usually respond within 24 hours.

  10. Registered users – Login at left Once registered, you can login. Be sure to enter your full TU email address and the password you used to register for this site – your MRI+ password does not have to match your TU password.

  11. Enter Mediamark Reporter Click here to enter Mediamark Reporter

  12. Online User License Agreement Once you accept this agreement, you will be able to access the reporter.

  13. Select the Report Volume you want. Click on Fall 2008 Product

  14. Next, Choose a Report. For this example, click on Candy/Sweets/Snacks. You can also Search by Keyword, but it can be more difficult to find results.

  15. This chart adjusts according to your Category, Base, & Target choices. First choose your Category, Base & Target. Since we are interested in Nerds candy, we have selected Individual Regular Size Candy as the Category, Adults as the Base, and Bought/Last 6 Months Nerds as the Target.

  16. Next look at the row for the demographic that interests you. In this example, we want to know to what extent 18-24 year olds bought Nerds candy in the last 6 months.

  17. Total `000: In the Fall 2008 study, there were 28,532,000 adults age 18-24 in the 48 contiguous United States

  18. Proj`000: Projected to the full-population, 1,725,000 adults age 18-24 have bought Nerds in the last 6 months

  19. Percent Across: Out of adults 18-24, 6% bought Nerds in the last 6 months. 1,725 / 28,532 = .060

  20. Percent Down: Out of all the people who bought Nerds in the last 6 months, 37.3% are adults age 18-24. 1,725 / 4,622 = .373

  21. Index: People who bought Nerds in the last 6 months are (293-100=) 193% more likely than the general population to be adults age 18-24. Also, adults age 18-24 are 193% more likely than the general population to have bought Nerds in the last 6 months

  22. The “ * ”: The asterisk indicated that the sample size was less than 50 respondents, so the numbers are unstable and should not be used

  23. Print to a local printer Create a spreadsheet to be saved locally

  24. Change Report will clear your report and return you to the first screen to start again.

  25. Citing MRI+ Reports APA Style Example: Mediamark Research & Intelligence. (2008). Fall 2008 product: Apparel/accessories. Retrieved from http://www.mriplus.com/site/index.aspx

  26. Questions? Please Contact: Joyce Garczynski 410-704-5168 jgarczynski@towson.edu OR Library Reference Desk 410-704-2462

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