Behavior Change?

1. Behavior Change? Knowledge Behavior

2. Behavior Change? Knowledge Behavior

3. Intended MessagePerceived Message

4. Source Message Channel Receiver Berlo’s Model of Communication

5. Gillespie’s Model of Communication Receiver Inputs Sender Inputs Attention Interaction Comprehension Acceptance or Rejection: Cognitive Affective Intention Behavior

6. Barriers to communication • Learning style: “Ways of Knowing”

7. Ways of Knowing • Received knowers • Subjective knowers • Procedural knowers • Constructed knowers

8. Received Knowers “Knowers who depend on listening and external authority for knowledge…” • __________ learning • learn from _________ • information is ___________

9. Subjective Knowers “Knowers who depend entirely on internal resources for valuing and knowing…” • ___________ learning • knowledge is ____________ • __________ are important • often reject _____________

10. Procedural Knowers “Knowers who obtain knowledge by applying objective, logical, rational procedures…” • need to see _________ • ________ and __________ valued highly • knowledge is _________ • experts only as good as their ____________

11. Constructed Knowers “Knowers who construct their own meaning. Knowledge is contextual; subjective and objective ways of knowing are integrated…” • complex, _________ approach • knowledge is ___________ • value and ________ expert advice, ________, personal __________, reason

12. Gillespie’s Model of Communication Receiver Inputs Sender Inputs Attention Interaction Comprehension Acceptance or Rejection: Cognitive Affective Intention Behavior

13. Improving Communication as Senders • Know the ___________ • Adjust message to their ___________, experience, readiness, __________ • Adjust to their way of knowing • Personalize message

14. Improving Communication as Senders • Proofread!! • Get someone else to proofread! • Spellcheck, but don’t rely on spellcheck

15. “I have a spelling checker,It came with my PC;It plainly marks four my revueMistakes I cannot sea.I’ve run this poem threw it,I’m sure your please too no,Its letter perfect in it’s weight,My checker tolled me sew.--Author unknownSource: Hope Health Letter, Sept. 1992

16. Active Learning Actual experience Simulations, role-playing 90% of say & do Evaluate, analyze, create, design Give a talk Discussion participation 70% of say See demo Field trip, exhibits, videos 50% of hear & see Demonstrate, apply, practice View charts, photos 30% of see Hear Define, describe, list, explain 20% of hear Read 10% of read T 16-1, p. 523

17. Writing for Low Literate Readers • Carefully craft your sentences, paragraphs • use simple words • active, not passive voice • be positive, not negative • use organizing strategies: headings, grouped information, highlighted info

18. Writing for Low Literate Readers • Watch your style • useful pictures • NOT ALL CAPS • use text and white space purposefully • Stick to what is important • be concrete, not abstract • give examples

19. Use of Space

20. Health professionals and even the general public often express concern regarding body weight and fitness levels. Most Americans, young and old, would benefit from exercise in many ways. The heart, lungs, and blood circulation are all improved by regular, aerobic exercise that is pursued at least three to four times a week for at least 20 minutes per session. Exercise on a regular basis with like-minded individuals can also be a way to socialize and make new friends. If fitness and good health are important to you, don’t delay strapping on your cross-country skis or rollerblades!