Download
1 / 3
30 likes | 164 Vues
Explore the fascinating journey of Nike's founding, driven by Bill Bowerman's pursuit of better racing shoes for his Oregon runners and Phil Knight's entrepreneurial spirit. This synergy birthed one of the world's leading sporting companies. The iconic Swoosh logo, designed by Carnegie Davidson in 1971, symbolizes the wing of the Greek Goddess Nike. Davidson's collaboration with Knight marked a pivotal moment, leading to the launch of the first Nike shoes adorned with this emblem in 1972. Immerse yourself in the story behind a global brand.
E N D
Nike Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew.
The logo • The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In spring of 1972, the first shoe with the Nike swoosh
