Download
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Brownies PowerPoint Presentation

Brownies

163 Vues Download Presentation
Télécharger la présentation

Brownies

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Brownies Spring 2010 ShanelleHoehn

  2. Category Assessment • Spring 2010: Harps on Fiesta Square has widest category assortment (59.62%) • Fall 2009: Harps on Garland has widest category assortment (61.01%)

  3. Demographics • Higher income households • Private Label $20,000 to $50,000 • Larger household size • 3 to 5+ members • Younger homes • FH under 35 to 54 • Kids, Families • Caucasian

  4. Category Role

  5. Display Space

  6. Popular SKUs

  7. Category Tactics

  8. Private Label Strength

  9. Future of Private Label • Decreasing private label presence • 6.9% of total market • Discontinued private label

  10. Retailer Recommendations • Increase focus on national brands • Differentiate product assortment • Appeal to health concerned audience • Smaller packages