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Brownies

Brownies. Spring 2010 Shanelle Hoehn. Category Assessment. Spring 2010: Harps on Fiesta Square has widest category assortment (59.62%) Fall 2009: Harps on Garland has widest category assortment (61.01%). Demographics. Higher income households Private Label $20,000 to $50,000

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Brownies

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  1. Brownies Spring 2010 ShanelleHoehn

  2. Category Assessment • Spring 2010: Harps on Fiesta Square has widest category assortment (59.62%) • Fall 2009: Harps on Garland has widest category assortment (61.01%)

  3. Demographics • Higher income households • Private Label $20,000 to $50,000 • Larger household size • 3 to 5+ members • Younger homes • FH under 35 to 54 • Kids, Families • Caucasian

  4. Category Role

  5. Display Space

  6. Popular SKUs

  7. Category Tactics

  8. Private Label Strength

  9. Future of Private Label • Decreasing private label presence • 6.9% of total market • Discontinued private label

  10. Retailer Recommendations • Increase focus on national brands • Differentiate product assortment • Appeal to health concerned audience • Smaller packages

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