Brownies 2013

Dec 10, 2025

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This analysis delves into the brownie market, highlighting how store size influences variety and availability of unique items. It examines key demographic behaviors, focusing on share of display space and gross margins among various brownie mixes. The discussion reveals the dominance of a leading brand in the category that boasts 25 different SKUs and the highest share of display space. The conclusion emphasizes the importance of supplier control and the recommendation to focus on national brands to sustain market leadership.

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Brownies 2013

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Brownies 2013 Channing Pejic & Omar Brown
Only stores with larger varieties tend to have unique items. Main factor in variety seems to be store size.
Demographics
Demographics, Continued
Demographic Behavior
Share of Display Space
Gross Margins Dollars
Gross Margin Percentages
Private Labels • Very weak. • Only private label is found at Aldi.
Dominant Brand? • It’s a Biggy! • It’s the Godfather (uh, -mother) of Brownie mixes! • You’ve All Had this Brand! • So, what is it? • Whoever can name it, gets a free box of brownie mix!
Dominant Brand • 25 Different SKUs • Highest Share of Display Space
Conclusion • Who’s in Control? Supplier • Category Role? Maintain • Recommendation? Focus on National Brands