Brownies Douglas Forrester
Stores Audited • Fayetteville • Wal-Mart Supercenter, 6th Street • Wal-Mart Supercenter, Joyce • Target, Shiloh Drive • Harps, Weddingtion • Aldi’s, 6th Street
High Growth Brownies2012 Brownies2009 Low High Share Share Low Growth
Private Label • Private Label does not do well in this category. Consumers of brownie mix are very loyal to their brands. • When comparing to national brands, private label is very weak.