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Brownies

Brownies. Douglas Forrester. Stores Audited. Fayetteville Wal-Mart Supercenter, 6 th Street Wal-Mart Supercenter, Joyce Target, Shiloh Drive Harps, Weddingtion Aldi’s , 6 th Street. Demographics. High Growth. Brownies 2012. Brownies 2009. Low. High. Share. Share. Low Growth.

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Brownies

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  1. Brownies Douglas Forrester

  2. Stores Audited • Fayetteville • Wal-Mart Supercenter, 6th Street • Wal-Mart Supercenter, Joyce • Target, Shiloh Drive • Harps, Weddingtion • Aldi’s, 6th Street

  3. Demographics

  4. High Growth Brownies2012 Brownies2009 Low High Share Share Low Growth

  5. CategoryRole

  6. Private Label • Private Label does not do well in this category. Consumers of brownie mix are very loyal to their brands. • When comparing to national brands, private label is very weak.

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