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Visual Rhetoric

Visual Rhetoric. Wyatt Price. Background Information. This advertisement was used as a billboard posted in many states. The creator of this image is AACT, which stands for “Against Animal Cruelty Tasmania”, and is used to persuade people against animal testing.

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Visual Rhetoric

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  1. Visual Rhetoric Wyatt Price

  2. Background Information This advertisement was used as a billboard posted in many states. The creator of this image is AACT, which stands for “Against Animal Cruelty Tasmania”, and is used to persuade people against animal testing.

  3. What is the focal point of the image? The focal point of the image is how the woman’s face is representing a lot of pain, and is showing many marks from the testing she has went through. The creator also draws the audiences’ attention to the dog paw that is actually doing the testing.

  4. Why even include the dog paw? The dog paw shows how we, as humans, do not really think about the harm done to the animals when humans are the one’s doing the testing. When the roles are changed, and the human is being harmed by the animal, you really recognize the harm being done.

  5. Who is the audience? Anyone that supports stopping animal testing, or anyone that is against animal cruelty. It is also directed to all companies that may use animal testing, mainly make-up companies.

  6. Pathos Because it is a human being harmed, we have a natural sympathy formed. We build an emotional realization that it is wrong to put anyone, or anything through that kind of pain. Especially one of our own kind.

  7. Logos This image uses logical appeal by supporting the well known statement that we should “treat others as you would like to be treated.” No person would want this pain done to them, so why do it to the animals?

  8. Ethos AACT is a well known organization against animal cruelty. They put out many advertisements every year to put a stop to animal cruelty/testing. This builds credibility with the audience by showing they are responsible for the image, and that AACT knows how we all need to try to stop the cruelty.

  9. Bibliography AACT, . Stop animal abuse. 2012. Web. 8 Oct 2012.

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