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Introduction to Product Design and Development: Key Approaches and Effective Strategies

This chapter from "Product Design and Development" by Karl T. Ulrich and Steven D. Eppinger explores the structured methods in product design and development, emphasizing approaches like functional decomposition and set-based design. It aims to equip readers with the knowledge to thrive in cross-functional teams, addressing customer needs and economic decision-making. While focusing primarily on for-profit enterprises and discrete physical goods, the chapter highlights the vital role of effective design methods in enhancing user experiences and driving profitability.

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Introduction to Product Design and Development: Key Approaches and Effective Strategies

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  1. Chapter 1: Introduction Product Design and Development Fourth Edition by Karl T. Ulrich and Steven D. Eppinger

  2. Goals of Book and Course • Examine structured approaches to product design and development (e.g. functional decomposition, set-based design, …) • Develop the knowledge and tools to be able to work successfully on cross functional teams (e.g. identify customer needs, intellectual property, economic decision making, …)

  3. Bias of the Book • Assumes a For-Profit enterprise • Considers primarily Discrete Goods (printers, and power drills rather than plastic film) • Considers primarily Physical Products rather than engineering services or software.

  4. Bias of the TeacherSMIU Rules for Good Design • Does not hurt anyone • Makes money • Works OK

  5. Excellent Design • Enhances lives • Makes tons of money • Delights the user

  6. Role of Structured Methods • Creativity vs. Recipe in design • Creativity vs. Recipe in product development process

  7. Effect of Organization • The organization or structure of design teams can significantly affect your life and the company.

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