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Objectives

Objectives. Robert Munro 2005. Objectives. Objectives are a formal description of how you will reach a goal: Create a multimedia product that does X,Y and Z Objectives are the goals of the development process, not the use of the product itself:

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Objectives

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  1. Objectives Robert Munro 2005

  2. Objectives • Objectives are a formal description of how you will reach a goal: • Create a multimedia product that does X,Y and Z • Objectives are the goals of the development process, not the use of the product itself: • don’t confuse your motivation with your objectives • It can be useful to break down your main objective into smaller objectives

  3. SMART objectives • Objectives for multimedia development (and development in general) should be: • Specific • Measurable • Achievable • Realistic • Time-bound

  4. Specific objectives • Scope: • define exactly what you are doing • scope-creep is the number one reason for the failure of software projects! • the scope should be clear to all members of the project team • if necessary, define a few things you are not doing

  5. Measurable objectives • You need to know when you've achieved your objectives. • It’s good to define how you will measure your success: • if you have been funded to create a multimedia product, this will be how you demonstrate to the funding body that you have met your objectives

  6. Achievable objectives • Is it possible to achieve the objective? • Impossible objectives: • a dictionary of all the words in a language • making technology work beyond its limits

  7. Realistic objectives • Scale: • Can the objective be met with the given resources, time and funding?

  8. Time-bound objectives • Objectives need deadlines • otherwise they aren’t measurable. • You’re very lucky if you set your own deadlines

  9. Example: Hearing Voices • Objective: Produce a multimedia kiosk of Khoi and San languages to accompany a sound installation at museums/galleries in Botswana, Namibia & the UK.

  10. Example: Hearing Voices • Specific? • No! • Needs to be broken down into sub-objectives: Produce a multimedia kiosk of Khoi and San languages with access to: recordings of each of the eight speakers recordings of the two choirs a description of the languages etc…. (trust me, it was specific)

  11. Example: Hearing Voices • Measurable? • Yes • The project has been a success once the kiosk has been installed

  12. Example: Hearing Voices • Achievable? • Yes • Requests for impossible features were explicitly removed from the objectives

  13. Example: Hearing Voices • Realistic? • Yes • Given the time-frame and availability of the multimedia production team

  14. Example: Hearing Voices • Time-bound? • Yes • The exhibition opening was a fixed date

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