Cindy Arblaster 4-H Educator Anne Lail Tobacco Prevention Educator

1. Cindy Arblaster4-H EducatorAnne LailTobacco Prevention Educator

2. Today you will learn … • How “Big Tobacco” targets youth. • Why youth should be involved. • How to recruit teens. • Develop advocacy and leadership skills • What T.A.T.U. is and how to get started in your community.

3. TEENS AGAINST TOBACCO USE A peer education tobacco prevention program designed to help teens develop strong leadership skills while influencingyounger children to lead tobacco free lifestyles. www.lunginfo.org

4. American Lung Association ALA Mission • To promote lung health and prevent lung disease • Fighting Big Tobacco, Bad Air and the Asthma Epidemic.

5. History of T.A.T.U. • Created in 1988 after Surgeon General C. Everett Koop called for a tobacco-free society by 2000. • Goal for a Smoke Free Class of 2000 • T.A.T.U. launched a high school curriculum in 1996. SFC 2000 graduated, but T.A.T.U. keeps going!

6. History of Tobacco Human Time Line • Match the historical event to the year it occurred. Purpose: • Understand tobacco’s historical, political and economic role in the U.S. • To appreciate how some events have increased or decreased tobacco use.

7. T.A.T.U.’s Focus To develop educational programs and strategies to put tobacco use in its place- socially and environmentally unacceptable!

8. Prevention is Critical • If youth are prevented from smoking in their teens, they are much less likely to start as adults. CDC calls tobacco use prevention programs for youth “…an ethical imperative.”

9. T.A.T.U. Works • T.A.T.U. includes CDC recommended components of prevention: • Health and social consequences of tobacco use • Social norming • Peer education • Skill building, including refusal skills

10. T.A.T.U. Basics 101

11. Goals for Teen Training • Improve tobacco knowledge, attitudes and practices • Increase self esteem • Strengthen leadership and teaching skills • Increase participation in advocacy, mentoring and service learning activities.

12. Key Messages • Most people don’t use tobacco • 22% of high school students use some form of tobacco. • Nationally, the statistics are the same. • The tobacco industry lies • Tobacco is a drug, too! • Youth can make a difference

13. Why bother about tobacco?

14. Mission Elimination

15. Planting the Seeds for A Tobacco Free Environment

16. More Tobacco Facts Smoking Spit Tobacco 20% high school boys 2% high school girls Athletes are at particular risk 2 out of 5 teens who chew tobacco will also smoke tobacco. • Replacement Smokers • 90% of adult smokers start before the age of 18. • 1,500 new regular smokers everyday • Roughly 1/3 of them will die prematurely from tobacco related illness. Tobacco is NOT a gateway drug….it is a drug!

17. Smoking and Other Drug UseAmong Persons Aged 12 or Older Results from the 2006 National Survey on Drug Use and Health: National Findings Department of Health and Human Services

18. Industry Tactics vs. MSA • On Nov. 23, 1998, 46 U.S. States settled lawsuits against tobacco companies to recover tobacco related health care costs. • $206 billion over 25 years • Marketing and promotion restrictions

19. Big Tobacco’s Response • In 2001, budget increased to largest ever. • In 2007, in the U.S. they spent • $12.4 billion/year • $34.1 million/day • $1.5 million/hour • Products remain unregulated • Products are becoming more sophisticated • New products • Snus

20. Big tobacco makes it easy to play!

24. Secret Industry Documents “We were targeting kids, I was told it was just company policy.”Former employee of Camel cigarettes.

25. Kool Cigarette Memo “It is a well known fact that teenagers like sweet products, honey might be considered.” • Apple • Peach • Vanilla • Berry Blend

26. U S Tobacco “Cherry Skoal is for somebody who likes the taste of CANDY, if you know what I’m saying?”

27. Newport “The base of our business is the high school student.”Executive for the makers of Newport.

28. Who is the most infamous killer in the last 200 years?

31. Who is the most famous killer in the last 200 years? • The Marlboro Model • Top 3 brands of cigarettes purchased by teens • Marlboro • Newport • Camel These are also the top 3 advertised brands of tobacco.

32. What if tobacco ads told the truth?

33. What if tobacco executives told the truth? “We don’t smoke the _ _it, we just sell it. We reserve that for the young, the black, the poor and the stupid.”

34. “We may be black & young - but we’re not stupid, poor or addicted!!”

36. Gross Anatomy!

37. Fun Activities to Teach • Post-It Child • Straw Demonstration • Tobacco Ingredients Matching Game and List

38. Kid created activities. • Puppet Shows • Demonstrate “Ways to Say No” • Displays • Games • Pitch the Spit • Strike Out Tobacco • Crafts • Smoke Free Room Door Knob Hangers

39. Tobacco Free Role Models

40. CreatingTobacco Free Public Places Restaurants Parks, Playgrounds Recreational Fields

41. Kick Butts Day

42. Taking it home… • American Lung Association www.lunginfo.org • (State) Department of Health • Centers for Disease Control www.cdc.gov • Campaign for Tobacco Free Kids www.tobaccofreekids.org • National Spit Tobacco Education Center www.nstep.org/index.htm • Penn State Extension-Westmoreland County 724-837-1402 www.WestmorelandTobaccoFree.org • Anne Lail AML21@psu.edu • Cindy Arblaster CKA2@psu.edu