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The Elements and Principles of Design

The Elements and Principles of Design. Tim Farrell AIFD,AAF,PFCI Dillon Floral Company September 15, 2013. Elements of Design. The directly observable components, ingredients and physical characteristics of design. Line. The vital visual path that directs eye movement through a composition.

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The Elements and Principles of Design

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  1. The Elements and Principles of Design Tim Farrell AIFD,AAF,PFCI Dillon Floral Company September 15, 2013

  2. Elements of Design • The directly observable components, ingredients and physical characteristics of design

  3. Line • The vital visual path that directs eye movement through a composition

  4. Line • Static usually straight vertical or horizontal • Dynamic curving, slanted, zig-zag, contorted or meandering

  5. Line • Actual Line Physically, visually present • Implied Line Created with visual links

  6. Form • The shape or configuration of an individual component of the overall, three dimensional, geometric shape or configuration.

  7. Form • Flowers • Mass Flowers • Line Flowers • Filler Flowers • Form Flowers

  8. Form • Flowers • Mass Flowers • Line Flowers • Filler Flowers • Form Flowers

  9. Form • Flowers • Mass Flowers • Line Flowers • Filler Flowers • Form Flowers

  10. Form • Flowers • Mass Flowers • Line Flowers • Filler Flowers • Form Flowers

  11. Form • Compositions Geometric Forms Abstract Forms Open Forms Closed Forms

  12. Space • The area in, around and between the components of the design, defined by the three-dimensional area occupied by the composition.

  13. Space • Negative Space • The Planed area within a design that is void of materials. The space becomes AS important as the other components in the design

  14. Texture • The surface quality of a material, as perceived by sight or touch.

  15. Pattern • 1) A repeated combination of line, form, color, texture, and/or space • 2) The silhouette of a flower or an arrangement as observed against its background, including solids and spaces.

  16. Fragrance • A sweet or pleasing odor, perceived by the sense of smell

  17. Size • The Physical dimensions of line, form and space. Appropriateness of size

  18. Color • The visual response of the eye to reflected rays of light

  19. Primary Colors • Red • Blue • Yellow

  20. Primary Colors

  21. Secondary Colors • Green • Orange • Violet

  22. Secondary Colors

  23. Tertiary Colors • Red-Orange • Red- Violet • Blue –Violet • Blue-Green • Yellow-Green • Yellow-Orange

  24. Monochromatic • Monochromatic • Tints, tomes and shades of the same hue

  25. Monochromatic

  26. Complimentary Color • A pair of hues directly opposite each other on the color wheel

  27. Complimentary Colors

  28. Split Compliment • A trio of hues, consisting of a hue and the two hues on either side of its direct compliment.

  29. Split Compliment

  30. Analogous Color • A grouping of three adjacent hues on the color wheel; one color dominates.

  31. Analogous Color

  32. The Principles of Design • The Fundamental guidelines to aesthetic design that govern the organization of the elements and materials in accordance with nature.

  33. Primary Principles of Design • Balance • Dominance • Rythhm • Proportion • Contrast • Harmony • Scale

  34. Balance • A state of equilibrium, actual and visual; a feeling of three-dimensional stability.

  35. Proportion • The comparative relationship in size, quantity, and degree of emphasis among the components within the composition; the relationship of one portion to another, or of one portion to the whole.

  36. Proportion • Secondary Principle • Scale

  37. Scale • Relationship of size of composition to environment

  38. Dominance • The visual organization within a design that emphasizes one or more aspects. When on element is emphasized, others are subordinate

  39. Dominance • Secondary Principles • Emphasis • Focal area/ Focal Point • Accent

  40. Emphasis • The special attention or importance given to one or more areas within a design

  41. Focal Area/Focal Point • The area of greatest visual impact or weight; the center of interest to which the eye is most naturally drawn

  42. Accent • Detail added to the design to provide additional interest, affecting the total character of the composition.

  43. Contrast • Emphasis by means of difference; strength through opposition

  44. Contrast • Secondary Principles of Design • Opposition • Tension • Variation

  45. Opposition • Contrast between elements which are counterpoint in relation to each other, bringing about a sense of tension in design

  46. Tension • The dynamic, aesthetic quality achieved by the skillful use of opposition, implying or suggesting a sense of energy

  47. Variation • Dissimilarity among attributes or characteristics

  48. Rhythm • Visual movement through a design, usually achieved through repetition or gradation

  49. Rhythm • Secondary Principles of Design • Depth • Repetition • Transition

  50. Depth • The placement of materials at different levels within and around an arrangement

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