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Business Models or “Who Do You Want to Be in 2001?”

elijah-erickson avatar
elijah-erickson
14 diapositives · 278 Views · Nov 09, 2014

In the dynamic landscape of business funding, companies that demonstrate clear profitability projections from established business models are securing investments. This guide explores the innovative strategies of monetizing various business models across software, hardware, content, and services. It highlights successful practices like subscription models, open-source distribution, and marketplace development. Additionally, we discuss why certain models fail to attract funding. Learn how to transition thoughtfully between models and adapt to market changes to maintain competitiveness.

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  1. Business Models or “Who Do You Want to Be in 2001?” Tracy Weatherby Weatherby@activeingredient.com 650-965-1050

  2. What Business Models are Getting Funded? • Businesses that can project profitability from a proven business model within a couple of years • “Monetizing” your idea

  3. What’s Not Getting Funded? • Everything else

  4. Models Depend on Your Business & Your Market • Software • Hardware • Content & Community • Marketplaces • Services • Support

  5. Software Models – Sell or license it • By the package (i.e., shrinkwrap) • Per processor • Per seat • Per organization • Utility or transaction model – pay as you go • OEM

  6. Software Models - Rent it • Subscription (Anti-virus software) • Pure ASP / MSP / BSP (USi, Corio, Applicast/Agilera, Portera) • Monthly service fees • With or without upfront costs • Monthly rental of enterprise software by the company who makes it

  7. Software Models - Give it away • Open Source / Shareware / Freeware • Sell the servers (Netscape Navigator, Adobe Acrobat) • Advertising (Driveway.com, Homestead.com) • Voluntary payments (McAfee) • Sell support services (Red Hat)

  8. Hardware • Sell it • Retail • B2B • Wholesale • OEM • Rent it or lease it • Give it away • Sell services or “razor blades” (Pitney Bowes) • Sell subscriptions (WebTV) • Sell advertising (Free PC)

  9. Content & Community • Sell it • Individual articles or items • One-time fee for total access • Rent it • Subscription (NYT.com) • Give it Away • Advertising (Yahoo – portals or infomediaries) • Direct marketing leads

  10. Marketplaces / E-commerce • Entities buy products directly from you (Amazon, Dell) • Seller pays (eBay, Classifieds) • Seller & buyers pay for access (Match.com) • Buyer pays (Buying Clubs) • Affiliate programs – others link to you (Amazon) • Build your own marketplace for the savings (auto companies) • Sell the software & services to build marketplaces (Ariba, CommerceOne)

  11. Services • Sell it • Per transaction (brokerage, on-line photos, etc.) • Rent it • Subscription (AOL) • Give it away • Lead generation (but for what?)

  12. Support • Per incident • Package of calls • Yearly maintenance contract as % of purchase price • Flat fee for yearly contract • Different prices for different tiers of support

  13. How do you transition models? • Carefully • Thoughtfully • Just once, if you can

  14. An Example • Great technology in a competitive market • First: Decided to become a software marketplace • After market crash: Became a services supplier to one end of the marketplace • After the 12/00: Went back to being a software service or product for which companies will pay