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Book Report by Zack Leung MRKT 4177 R10

Book Report by Zack Leung MRKT 4177 R10. Jeff Jarvis Ten Google Rules What Google Will Do Criticisms. July 15 th , 1954 Professor City University of New York: Graduate School of Journalism Consulting and Partner Daylife Writes and Hosts The Guardian Media Talk USA Past Work

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Book Report by Zack Leung MRKT 4177 R10

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  1. Book Report by Zack LeungMRKT 4177 R10

  2. Jeff Jarvis • Ten Google Rules • What Google Will Do • Criticisms What Would Google Do?

  3. July 15th, 1954 • Professor • City University of New York: Graduate School of Journalism • Consulting and Partner • Daylife • Writes and Hosts • The Guardian • Media Talk USA • Past Work • Advance.net (President and Creative Director) • Enteraintment Weekly (Founder) • New York Daily News • TV Guide and People (TV Critic) • San Francisco (Columnist) • Chicago Tribune (Asst. Editor and Reporter) • Chicago Today (Reporter) What Would Google Do?

  4. On the internet • Blog Guru • BuzzMachine.com • Facebook • Over 1400 Friends • Twitter • 53,000 Followers • Google Jeff Jarvis vs. Zack Leung • Leung: 1,020,000 results (0.14 seconds), Relevance 0% • Jarvis: 494,000 results (0.15 seconds), Relevance 100% What Would Google Do?

  5. “Observe, and do not touch” • Must Participate and Engage • Your Worst Customer is you new: • Best Friend • Business Partner • No one knows the customer better than themselves • Listen. Participate. Solve. Win What Would Google Do?

  6. Linking • “Do what you do best, Link the rest” • Different knowledge • “Read More” • Efficient and Effective • Creates network • Platforming • Let people stand on top • Don’t punish • Complement • Free added value • New markets What Would Google Do?

  7. Searachable • “If you can’t be searched, you won’t be found” • Search Engine Optimization (SEO) • Words that are easily recognized • Separate headings • GoogleJuice • “Value is not measured within the website, but amount of viewers you have” What Would Google Do?

  8. Would you say Facebook: A) Connecting new friends B) Staying connected • “Elegant Organization” • Mark Zuckerberg: “Communities are already doing what they want to do. If you're lucky, they'll let you help them.” • Amazon • Flickr • Groups • Exists with, or without your company • Synergy – outcome Group > Individual What Would Google Do?

  9. “Mass market is dead, the mass of niches forms the market” • Specialty stores vs Department store • Internet never runs scarce • Like choices, Segmentation, Diversity • “Open” source economy • Wikipedia, Dell, Starbucks • Sense of Ownership • Outsiders better than insiders What Would Google Do?

  10. Inverse relations between trust and control • More control, less trust • Less control, more trust • Give them more control • Doors not walls • User’s development What Would Google Do?

  11. Imperfect ≠ become perfect • Beta Life • “There way of not having to say sorry” • “Failing quicker” • Honesty What Would Google Do?

  12. Instantaneous • SMS • Facebook • Twitter • “Mobs” What Would Google Do?

  13. New Business Reality • New Imperatives What Would Google Do?

  14. Who actually knows? • Search Engine • Simple and fast • Not to replicate • To be enlightened • Google’s perspective • WWGD What Would Google Do?

  15. Media Publisher • “Atoms” are a drag • Think distributed • Listen well • The internet kills inefficiency • The mass market is dead. Long live the mass of niches-small is the new big • Elegant organization-get out of the way • Beware the cash cow in the coal mine-encourage, enable, and protect innovation What Would Google Do?

  16. General audience gives good feedback • Ray Bert, “you’re either not paying attention or you’ve already been thoroughly inculcated” • Stephanie O’Donohoe, “thorough, engaging and insightful” • Publisher Weekly, “..insights are stimulating…” What Would Google Do?

  17. Zack • Insightful • Different perspective • “Failing quicker” • Beta "To be simple is to be direct. To be direct is to be honest. To be honest is to be human. To be human is to be in a conversation. To be in a conversation is to collaborate. To collaborate is to hand over control. And we are back to where we started, to Jarvis' First Law: Give the people control and we will use it. Don't and you will lose us. Simple.“ – Jeff Jarvis • Be with it, or be ruled by it. What Would Google Do?

  18. What Would Google Do?

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