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Exploring Effective Advertising Techniques: Sex Appeal, Testimonials, and Slogans

This guide delves into essential techniques of advertisement, focusing on sex appeal, testimonials, and slogans. Discover how these elements grab consumer attention and persuade purchases. Learn about factors like color, font, and imagery that enhance ad effectiveness. Gain insights into sex appeal in advertising and see examples of famous endorsements through testimonials from celebrities. Uncover the art of crafting catchy slogans that resonate with audiences. Understand the psychology behind these methods and how firms strategically implement them to boost engagement.

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Exploring Effective Advertising Techniques: Sex Appeal, Testimonials, and Slogans

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Presentation Transcript

  1. Techniques of Advertisement JunHoLee SeJin Kim, Sam

  2. Content • Sex appeal • Testimonial • Slogans

  3. Advertisement?? • It is a method that a producer uses to grab consumers attention and persuade them to buy their products. • Firms consider 5 factors • Details – Color, font, images

  4. Before we begin…. • http://www.youtube.com/watch?v=QoO-3m0CxCQ&feature=relmfu • Galaxy S3 advertisement

  5. Sex Appeal • What is Sex appeal? Sex appeal in advertising refers to the quality or power of attracting consumers sexually. Ex) Naked woman, man topless

  6. Slogans • What are Slogans? a catchy phrase or sentence that uses a noun phrase, a simple sentence, or a complex sentence structure to help the advertising campaign.

  7. Testimonial • What is Testimonial? When a celebrity or a famous person is usedto endorse a particular product, we can say testimonial is used. Ex) David Beckham, NBA stars, actors …

  8. Now it’s your turn!

  9. Thank You

  10. References • http://www.fanpop.com/spots/lebron-james/images/546521/title/all-witnesses-wallpaper • http://www.businessuiteonline.com/2011/01/25/sex-in-advertising-does-it-sell/ • http://vegetarianstar.com/2008/07/14/paul-mccartney-calls-for-meat-free-mondays/

  11. http://www.ototrick.com/bmw-integrates-pandora-in-2011-models/6957/bmw-logo-with-the-ultimate-driving-machine-photos/http://www.ototrick.com/bmw-integrates-pandora-in-2011-models/6957/bmw-logo-with-the-ultimate-driving-machine-photos/ • http://www.chicagonow.com/daily-miracle/2012/03/the-miracle-of-motivation-just-do-it/ • http://www.ibelieveinadv.com/2011/06/cnn-merkel-obama-putin-sarkozy/

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