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Social Psychology, Meet the Internet

Social Psychology, Meet the Internet. I203 Social & Organizational Issues of Information. Political Participation, Distribution and Consumption of Cultural Consumption. Political Participation Informed, engaged public? ‘Deliberative Democracy’ Cultural Consumption

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Social Psychology, Meet the Internet

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  1. Social Psychology, Meet the Internet I203 Social & Organizational Issues of Information

  2. Political Participation, Distribution and Consumption of Cultural Consumption • Political Participation • Informed, engaged public? • ‘Deliberative Democracy’ • Cultural Consumption • Diversity, Hypersegmentation, Massification

  3. The Social Psychological Perspective How social conditions and factors affect humans– especially behavior.

  4. Plan 9 From Cyberspace

  5. Effects of the Internet NONE!

  6. Internet ‘Differences’ • Anonymity (or pseudo-anonymity) • Transcends physical distance • Physical appearance, cues • Asynchronicity

  7. Anonymity Deindividuation v. Identity Exploration

  8. Deindividuation “When an individual’s self-awareness is blocked or seriously reduced by environmental conditions, deindividuation can occur.” (McKenna & Bargh, p. 60) “Deindividuation describes a state of reduced self-awareness associated with immersion and anonymity within a group.” (The Blackwell Encyclopedia of Social Psychology)

  9. “Deindividuation, as through anonymity, does not by itself produce negative behavior. Rather, it decreases the influence of internal (i.e., self) standards of or guides to behavior, and increases the power of external, situational cues (Johnson and Downing, 1979).

  10. Identity Exploration Anonymity + Repeated Interactions:

  11. ‘The Illusion of Large Numbers’ (.004% of internet population)

  12. Related Idea: Class Size Paradox

  13. Liking & Attraction • Liking, relation formation without physical cues • Idealized self-presentation (vs. actual self) • First Impressions & Consistency

  14. Space & Distance Barriers? “Mere Exposure Effect” (Zajonc 1968) + Homophily

  15. Asynchronicity • What are the affordances of asynchronous interactions from a social psychological perspective?

  16. Questionable Links… • More socially anxious people are attracted to the internet. • The internet increases loneliness, depression • Online relationships are ‘worse’ than offline.

  17. Porous Boundaries

  18. Next Week… Everything you ever needed to know about reading social science research methods in only two lectures.

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