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Enrollment Management Campus Update

Enrollment Management Campus Update. Chancellor’s Council October 3, 2007. Strategic Plan Update. Enrollment Update Fall 2007. 33% increase over Fall 2000 1051 Freshmen Third Largest Class in UMR History 27.4 Ave ACT (upper 10% in nation) Housing near 100% capacity

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Enrollment Management Campus Update

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  1. Enrollment ManagementCampus Update Chancellor’s Council October 3, 2007

  2. Strategic Plan Update

  3. Enrollment UpdateFall 2007 • 33% increase over Fall 2000 • 1051 Freshmen • Third Largest Class in UMR History • 27.4 Ave ACT (upper 10% in nation) • Housing near 100% capacity • 87% Record retention rate for UM System • Historic low in cancellations for non-payment (46) • Undergraduate Discount Rate Back Below 29%!!

  4. Enrollment Management Missionapproved: June 2001 The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals. • Research • Recruitment • Retention

  5. Enrollment Management Division • Registrar • Student Financial Assistance • Admissions and Visitor Center • New Student Programs (Orientation & IDs) • Student Diversity Programs • Women’s Leadership Institute • Center for Pre-College Programs

  6. Admissions Registrar Financial Aid Campus Housing Student Activities Counseling Center Orientation Teacher Training Director Info Tech Institutional Research Women’s Programs Minority Programs International Affairs Cashier/Billing Pre-College Programs Reporting Services Enrollment Development TeamEDT

  7. Core Enrollment Management Performance Expectations • Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you • Student Service Philosophy: Find ways to say “YES” • Operational Philosophy: Make data based decisions & do the basics better than everyone else

  8. The Core Understandings of UMR Enrollment Management: • We exist to help and serve students the best we can • Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.” • You are the University – everything you say, how you look and act will be the guests vision and image of UMR. Take your role and the responsibility that goes with it very seriously.

  9. Enrollment Concerns 2000-2001 • 52% Graduation Rate • 82% Retention Rate • 23% Female Enrollment • 8% Minority Student Enrollment • 8 Year Decline New Students (-700 students) • Industry Asking for MORE Graduates

  10. Enrollment Status 2006-2007 • 64% Graduation Rate • 87% Retention Rate • 23% Female Enrollment (+341) • 10% Minority Student Enrollment (+264) • Record New Student Classes & Student Success • 6 Year Increase (+1,541 students) • Industry STILL Asking for MORE Graduates

  11. Strategic Enrollment Management Plan 2007-2011 • Increase Success of Students • Retention Rates • Graduation Rates • Increase College Going Rate & Access • Access & Affordability • Pipeline of College Ready Students • Strategic Partnerships • Outreach/Education • Scholarships • Expanding Current Markets & Capturing New Markets • Out-of-state students • Transfer Students • Female Students • Underrepresented Minority Students • International Students • Graduate Students • Nontraditional Students

  12. Enrollment KPIs

  13. UMR ENROLLMENT33% Growth since 2000Since 2004, 60% of Growth due to Retention Increase

  14. Academic Quality Ave. Freshmen ACT ScoreUMR Goal: Upper 10% in Nation

  15. RI DE DC MD Legend 50 or more students 10 – 49 students 1 - 9 students No students SO. CAROLINA University of Missouri - Rolla Geographic Origin of All Students - Fall 2007 ALASKA WASHINGTON 62 MAINE NORTH DAKOTA MINNESOTA MONTANA 4 1 OREGON VT 18 3 2 WISCONSIN NH 5 13 IDAHO 12 SOUTH DAKOTA 3 MA 15 5 NEW YORK CT MICHIGAN WYOMING 2 16 5 2 PENNSYLVANIA IOWA 12 NEVADA 26 NEBRASKA NJ OHIO 43 5 IN UTAH ILLINOIS 18 15 10 395 WV 4 COLORADO VIRGINIA 16 4 DC 2 KANSAS 20 12 MISSOURI 137 KENTUCKY CALIFORNIA 4,321 17 59 NO. CAROLINA TENNESSEE 5 59 ARIZONA OKLAHOMA ARKANSAS NEW MEXICO 12 61 5 3 MS GEORGIA ALABAMA 8 11 12 LA TEXAS 13 110 3 12 FL All Students, Totals United States 5,605 Other Countries 564 Total 6,167 HAWAII 1 Armed Forces Pacific & Africa 3 PUERTO RICO 1 Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4th week of classes. Revised 9-24-2007.

  16. SCHUY- LER LIVING- STON MONT- GOMERY ST CHARLES ST LOUIS ST GAS- LOUIS CITY CON- ADE JEFFER- SON Legend 50 or more students 10 – 49 students 1 - 9 students No students WASHING- STE TON GENEVIEVE ST ST FRANCOIS FRANCOIS CAPE GIRARDEAU BOLLIN- GER MISSIS- SIPPI NEW MADRID PEMI- SCOT University of Missouri - Rolla Geographic Origin of Total Enrolled Students by County - Fall 2007 ADAIR SCOTLAND PUTNAM WORTH MERCER 2 1 4 CLARK 0 ATCHISON 0 5 HARRISON NODAWAY 0 GENTRY 2 10 SULLIVAN Total Enrollment from Missouri Missouri 4,321 Other Locations 1,846 Total 6,167 2 11 GRUNDY 5 KNOX LEWIS HOLT 0 6 4 1 DAVIESS ANDREW MACON DE KALB LINN 6 4 MARION SHELBY 1 3 13 27 CALDWELL 5 6 27 CALDWELL CLINTON 2 RALLS BUCHANAN 2 11 CHARITON 8 MONROE CARROLL RANDOLPH 0 PIKE 4 13 RAY 1 PLATTE CLAY 8 57 11 AUDRAIN 90 15 HOWARD SALINE LINCOLN 8 BOONE LAFAYETTE 4 11 55 JACKSON 73 283 COOPER CALLAWAY 17 WARREN 4 1019 22 33 86 JOHNSON PETTIS 398 27 MONITEAU 16 CASS 49 7 COLE OSAGE 90 FRANKLIN 8 MORGAN 20 HENRY 130 5 BENTON 12 181 BATES MARIES MILLER 7 20 3 25 CAMDEN CRAWFORD ST. CLAIR 25 48 HICKORY PHELPS 37 4 12 1 PULASKI 18 VERNON PERRY 353 150 9 IRON CEDAR 8 DALLAS LACLEDE 7 DENT POLK 10 32 8 MADISON 40 13 8 6 BARTON REYNOLDS 58 10 DADE TEXAS 5 WRIGHT WEBSTER 3 GREENE 20 13 5 138 WAYNE JASPER SHANNON SCOTT 41 13 LAWRENCE 4 11 CARTER 12 DOUGLAS CHRISTIAN STODDARD 8 8 52 NEWTON 9 3 16 BUTLER HOWELL RIPLEY STONE OREGON OZARK 22 BARRY 10 18 4 MCDONALD TANEY 1 9 12 8 16 4 Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4th week after enrollment. 11 5 DUNKLIN

  17. Classroom Utilization

  18. Starting Salaries UndergraduateGraduate 2003 $ 47,305 $ 52,744 2004 $ 46,567 $ 52,945 2005 $ 49,181 $ 53,042 2006 $ 51,059 $ 58,120 2007 $ 53,669 $ 62,751

  19. Female Enrollments Exceed 57% of All College Students SOURCE: NCES, The Condition of Education 2006, pg. 36

  20. Although the overall number of high school graduates will decline by over 6,000 students between 2009 and 2013; the African American student population will remain stable and Hispanic student populations will grow. Source:WICHE 2003

  21. Student Demographics On-Campus Distance ALL STUDENTSUNDERGRADGRADUATE GRADUATE • Average Age: 21.0 20 27 34 • Gender: Female 23% 22% 26% 21% Male 77% 78% 74% 79% • First Generation College Students 2004-07: N/A 36% N/A N/A • Residency Missouri: 73.5% 81.2% 33.5% 39.4% Out-of-State: 15.8% 16.3% 13.2% 58.1% International: 10.7% 2.6% 53.3% 2.5% • Ethnicity: African-American: 4.1% 4.5% 1.9% 8.0% Asian-American: 2.9% 2.4% 5.1% 7.0% Caucasian: 76.1% 83.9% 35.2% 71.0% Hispanic: 1.9% 2.2% 0.8% 6.0% Native-American: 0.6% 0.6% 0.2% 0% International: 10.7% 2.6% 53.3% 2.5% Not Disclosed: 3.8% 3.8% 3.5% 5.8%

  22. Overall Enrollment by Residency: • Missouri Residents: 76% • Out-of-State Students: 24%

  23. Environmental and Market Trend Scans

  24. The Golden Circle for Recruitment +70% enroll within 140 miles of home +80% enroll in home state

  25. FS07 First Time College Enrollees (1040) FS07 First Time College Admits (2154) FS07 First Time College Applicants (2305) FS07 First Time College Inquiries (9629) FS2007 First Time College Domestic Enrollment Yield

  26. FS07 First Time College Enrollees (822) FS07 First Time College Admits (1511) FS07 First Time College Applicants (1641) FS07 First Time College Inquiries (6247) FS2007 First Time College Enrollment Yield For Missouri

  27. Domestic Overall Freshmen Enrollment Yield Funnel FS2007 Inquiries: 9629 Applicants: 2305 Admits: 2154 Enrollees: 1040 48% Admits Enrolled 11% Inquiries Enrolled

  28. Domestic Male Freshmen Enrollment Yield Funnel FS2007 Inquiries: 5479 Applicants: 1780 Admits: 1663 Enrollees: 827 50% Admits Enrolled 15% Inquiries Enrolled

  29. Domestic Female Freshmen Enrollment Yield Funnel FS2007 Inquiries: 2912 Applicants: 524 Admits: 490 Enrollees: 214 44% Admits Enrolled 7% Inquiries Enrolled

  30. Domestic Traditionally Under-represented Freshmen Enrollment Yield Funnel FS2007 Inquiries: 1438 Applicants: 291 Admits: 223 Enrollees: 94 42% Admits Enrolled 6.5% Inquiries Enrolled

  31. Domestic African-American Freshmen Enrollment Yield Funnel FS2007 Inquiries: 840 Applicants: 151 Admits: 92 Enrollees: 38 41% Admits Enrolled 4.5% Inquiries Enrolled

  32. Domestic Freshmen from Missouri Enrollment Yield Funnel FS2007 Inquiries: 6247 Applicants: 1641 Admits: 1511 Enrollees: 822 54% Admits Enrolled 13% Inquiries Enrolled

  33. Domestic Freshmen Out of State Enrollment Yield Funnel FS2006 Inquiries: 3382 Applicants: 664 Admits: 643 Enrollees: 229 36% Admits Enrolled 7% Inquiries Enrolled

  34. International Freshmen Enrollment Yield Funnel FS2007 Inquiries: 52 Applicants: 68 Admits: 39 Enrollees: 11 28% Admits Enrolled

  35. Domestic Freshmen Online Application Enrollment Yield Funnel FS2007 Applicants: 1276 Admits: 1213 Enrollees: 550 45% Admits Enrolled

  36. Domestic Freshmen Paper Application Enrollment Yield Funnel FS2007 Applicants: 1029 Admits: 941 Enrollees: 490 52% Admits Enrolled

  37. Student Market Update

  38. Core Market Challenges: Changes in the college-bound student markets The Midwest will experience a 4% to 10% decline in high school graduates between 2007 – 2012(Source: WICHE, 2003: Knocking at the College Door) The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant(Source: NCES, 2005; WICHE, 2003) The number of students interested in engineering, computer science, and natural science degrees has declined to record lows(Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising Above the Gathering Storm, 2006) More full-time college freshmen are choosing to start at two-year colleges(Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher Education, 2005) More students are enrolling in more than one college at a time(Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006) Future student market growth will include more students requiring financial aid and loans to complete a degree (Source: WICHE, 2003)

  39. MissouriPublic HS Graduates1987-88 to 2001-02 (actual), 2002-03 to 2017-18 (projected) WICHE: Knocking at the College Door, 2003

  40. Trends in Engineering (<5%)

  41. Missouri’s 2005 Student Funnelfor All Engineering Fields • Public High School Seniors Cohort: 67,074 • Public High School Graduates: 57,495 • All ACT Testers/College Bound: 42,705 • Any Engineering Interest, all scores: 1,519 • Engineering Interest, +21 comp. score: 1,028 (21 = MO average score / 50%) • Engineering Interest, +24 comp. score: 769 (24 = UM minimum for auto admission) • UMR’s Freshmen Engineering Majors 560 from Missouri 73% Yield of admissible prospective students 79% UMR: 1st choice college to attend 18% UMR: 2nd choice college to attend

  42. Center of Pre-College ProgramsHelping Missouri Build a Stronger Pipeline of “STEM” Focused Students http://campus.umr.edu/pcollege/

  43. Affordability • Average Family Adjusted Gross Income: $75,607 • Average Financial Aid Package: $10,100 • 75% are receiving scholarships and financial aid • 24% qualify for Pell Grants • 73% plan to work while enrolled at UMR • New MOHELA Loan Forgiveness Programs • Low Income/Pell Students: $500 • Engineering Majors: $3500 • MO Life Science Employees: $2500 • Teachers & Public Service Employee Interest Rate Reduction • Average Graduate’s Loan Debt Reduced by $4000

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