1 / 19

Maximizing Online Visibility: Strategies for Search Engines and Portals

This chapter explores the role of search engines, intelligent network agents, and portals in e-business. Learn how to improve search position, add information, and utilize these tools effectively.

kevink
Télécharger la présentation

Maximizing Online Visibility: Strategies for Search Engines and Portals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 6 Search Engines and Portals

  2. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  3. Search Engines • Online service • Program • Usage • Add information • Improving search position • Type

  4. Online service • Crawlers (World Wide Worm): database with web contents • Web directories: webmaster or directory maintainer • Meta search engines: database with search engines

  5. Program • Name • Crawlers • Robots • Spiders • Function • Update database • Site mirroring activities: reduce load & information copying • Robot Exclusion Standard • User-agent: * • Disallow: /cgi-bin/

  6. Usage • Crawlers • Large number of web page with many different aspects • Directories • Some good pages • Meta search • Mixture of the above

  7. Adding Information • Webmaster submission • Search keywords by crawler • Web contents • Title of web page • Domain name • URL • Number of links pointing to the page

  8. Improving Search Position • Meta-data (keywords) in meta-tags within the head-tag • Check the higher ranked web-site’s contents and HTML codes • Tracking and advice programs • Update and Resummit

  9. Type • Keywords • Natural language • Image search • Multi-languages • Cross-language: translation • Multi-lingual

  10. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  11. Intelligent Network Agents • Name • Knowbots: little robots that gather information on a network • Functions • Collect update data • Classify data • Types • E-mail • News • Personal shopping

  12. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  13. Portals • Definition • Type • Feature

  14. Definition • World Wide Web site that is or proposes to be a major staring site for users when they connect to the Web or that users tend to visit as an anchor site • Fast, reliable and simple to use site for news, information, links, and services

  15. Type • Groups • Online services • Search engines and directories • Software distribution sites • Sites offering free services • Types • Horizontal (different topics) • Vertical (particular audience)

  16. Feature • Interesting and unique content • A good search engine • Easy navigation • Zones (channels or guides) • Add useful services • Web space • Free e-mail • Chat rooms • Newsgroups • Free software • Entertainment and/or game • Online shopping • Up to date news • Online help

  17. Agenda • Search engines • Intelligent network agents • Portals • Discussion

  18. Discussion • How do you use search engine, intelligent agent or portal in your e-business?

  19. Points to Remember • Search engines • Intelligent network agents • Portals • Discussion

More Related