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Assembly and Reformation logo presentation

Assembly and Reformation logo presentation. To develop the logo/s we considered that. The new LWF visual identity was launched in 2013 There is a need for recognition with the global logo The Assembly 2017 coincides with the Reformation Anniversary

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Assembly and Reformation logo presentation

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  1. Assembly and Reformation logo presentation

  2. To develop the logo/s we considered that • The new LWF visual identity was launched in 2013 • There is a need for recognition with the global logo • The Assembly 2017 coincides with the Reformation Anniversary • There is a need for a joint look and feel • The Reformation is a global citizen – the Assembly is in Windhoek • There is a need for a regional and local recognition/flavor

  3. What do we want to visually express with the Assembly and Reformation logo? • The theological foundation as expressed in the theme: Liberated by God’s grace • Visual recognition with the LWF global logo and a visual link to our history • The global and regional perspective of our communion, of the Reformation and of the Assembly being in Namibia

  4. 1) Theological foundation - Liberated by God’s grace This could be visually expressed through theological emblems such as • The dove; God’s covenant • The cross; God’s grace • Hands up-lifted; wo/men freed to serve

  5. 2) Recognition and Link to History • Colors and emblems in the Assembly and Reformation logo resemble those of the LWF global logo • Elements from previous assembly logos are integrated (2003 in Winnipeg, 2010 in Stuttgart)

  6. 3) Global and Regional Perspective The global and regional perspectives are visually expressed through • Colors (the Namibian flag, sea, desert and grassland) • The Luther rose (our global Lutheran heritage)

  7. The different elements of the logo and what they express can be summed up as follows:

  8. God’s grace

  9. God’s covenant

  10. Our Lutheran heritage

  11. Set free to serve

  12. The Reformation Logo

  13. The Assembly Logo

  14. For more information please visit http://www.lutheranworld.org/content/resource-2017-logo Or contact Head of Communications Heidi Martinussen at hpm@lutheranworld.org

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