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Week 3 In-class Assignment 2

Week 3 In-class Assignment 2. Michelle Olson has been a runner since high school, and had participated in numerous marathons by the age of 25. She has decided upon obtaining her MBA at MTSU that she wants to build on her passion and open a running store in the Middle Tennessee area.

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Week 3 In-class Assignment 2

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  1. Week 3 In-class Assignment 2 Michelle Olson has been a runner since high school, and had participated in numerous marathons by the age of 25. She has decided upon obtaining her MBA at MTSU that she wants to build on her passion and open a running store in the Middle Tennessee area. She wants her store to be the store of choice for all runners because of its product mix and the knowledge of its sales employees. She’s not really sure where to start so she contacted your marketing research company to help. What is the research problem here? Additionally give me at least 3 sources of secondary information she could use to help answer these questions.

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