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Melaleuca vs. MLM: Turning Skeptics Into Success Stories

Melaleuca vs. MLM: Turning Skeptics Into Success Stories. Why Melaleuca? Why Now?. Where should I commit my time, energy and focus to build a business? Timing The Cheese Has Moved What Makes Sense?. What ’ s On Their Belief Window?. ‘ The MLM Bucket ’ Define How The Money Flows

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Melaleuca vs. MLM: Turning Skeptics Into Success Stories

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  1. Melaleuca vs. MLM: Turning Skeptics Into Success Stories

  2. Why Melaleuca? Why Now? Where should I commit my time, energy and focus to build a business? Timing The Cheese Has Moved What Makes Sense?

  3. What’s On Their Belief Window? ‘The MLM Bucket’ Define How The Money Flows Posture & Non-Defensive Energy Tell Them Who We Are & Who we are not

  4. Why We Look Like MLM Word of Mouth Marketing We pay commission on Multiple-Referral Generations We do presentations

  5. Multi-Level Business Models • Recruiting Driven: Business Opportunity MLM’s are simply business opportunities that use a product(s) or service as a front to move money from one pocket to another.

  6. MLM – How the $Money Flows • Compensation Plan: • 1 - Large “Buy-In” • Pay up front for the “Opportunity” (range from $300 – $20,000) • 2 – Large “Monthly Commitment • Range from $120 - $240 • Cost of Product very over-priced – Doesn’t compete in real marketplace • Have to purchase too much stuff • New $Money

  7. MLM Business Models = ? ? ? • Not Real = Products can’t compete in real marketplace based of price and value. • Money Opportunity Only = $$$ DEAL! • Fundamentally Flawed = “Burn Effect” • Few “Real” Customers = In it to win it! = Legal Laundering!

  8. RESULTS of MLM Bus Models = • Re-Order Rate = Avg. 12%-25% up to 65% • 200% - 400% Attrition • 95% are Business Builders • 5% are only customers

  9. Melaleuca: Business Model • Consumer Driven: Shopping Concept Melaleuca is a manufacturing company that competes for market share with other top manufacturing companies, such as: Proctor & Gamble Johnson & Johnson Centrum & One-A-Day Gatorade, Slim-Fast, Atkins Clinique, MAC, Lancome

  10. How Melaleuca Competes • Shopping Concept: $29 Members Only • Safer for you and your home: Non-Toxic • Super Concentrated • Better Financial Value • #1 Tested and Rated Multi-Vitamins & Minerals • Higher Quality • Exclusive • Direct or Preferred Customer Benefits • 30-40% Discounts • Marketplace Savings, etc…

  11. Consumer-Direct: How $$ Flows • True Residual Income from Loyal Customers Ordering Every Month! (95% R.O.R.) • 88% Are Only Customers; therefore they do not maximize their commissions • 12% Are Business Builders; therefore they compete for unclaimed commissions left on the table from customers through: • Advancement Bonuses • Monthly Promotions • Leadership Pools

  12. What We Do At Melaleuca we educate the consumer on the value of our brand and to help them purchase the same types of products from another manufacturer. We are not asking them to spend any extra money or new money. We just want them to switch stores for higher quality and better value products. - Exec III, Paulette Magaw

  13. Keeping It Real Focus On Their Why & Their Needs How To Help Them Overcome Their Fear Posture & Belief

  14. Melaleuca vs. MLM: Turning Skeptics Into Success Stories

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