Social Media & Web Portal Development

UNCLASSIFIED Social Media & Web Portal Development The National Consortium for MASINT Research (NCMR) Julia High Social Media, MITRE 703-983-2044, jhigh@mitre.org UNCLASSIFIED

UNCLASSIFIED • Overview of Social Media/Web 2.0 • What is social media/web 2.0? • What are the major challenges for successful use of social media? • How does social media apply to the NCMR program? • What have we done to incorporate these technologies into the NCMR program? UNCLASSIFIED

UNCLASSIFIED What is social media? Social media and web 2.0 tools give people the ability to share information UNCLASSIFIED

UNCLASSIFIED What are the big social media challenges? • Technology is only 1/3 of solution - Adoption, People are the rest • Help people understand how they benefit from collaboration • This is more of an art than a science • You can’t just put tools out and expect people to use them, you need a strategy • Understand the nature of the group using the tools • Teams need: flexibility and support for ad-hoc processes • Response: Collaborate outside the enterprise and use free/open tools • Find the incentives that will work.Trust is Paramount UNCLASSIFIED

UNCLASSIFIED What are the big social media challenges? • Technical challenges: • Hacking is relatively easy by non-state actors • Mobility of Data (XML? RSS? Social connect?) • Examples from Change.gov: Revision control? Ownership? Tracking cookies? • People challenges: • More communication = more vocal objections • Admins of public sites might have agendas • The social hierarchy is really not that attractive • It’s hard to verify trust! What does ‘friend’ mean? UNCLASSIFIED

UNCLASSIFIED What are the benefits? • Financial Benefits: • Reduce expenses • Increase productivity • Increase customer retention • “Soft” Benefits: • Improve internal communication • Improve internal collaboration • Improve team morale • Improve retention • Improve agility When you hire someone,…you ‘hire’ his or her network…”-Mark Krupinski UNCLASSIFIED

UNCLASSIFIED How are these technologies relevant to NCMR? • Process improvement • Make existing tasks easier to manage • Facilitating Collaboration • Promote information sharing • Outreach • When appropriate, communicate about NCMR activities with the public UNCLASSIFIED

UNCLASSIFIED The NCMR Portal • Method: • “Scrum” development; Emphasizes collaboration with program stakeholders • Identification of existing processes • Development focuses on data accessibility, forward compatibility UNCLASSIFIED

UNCLASSIFIED The NCMR Portal • Completed: Call for submissions UNCLASSIFIED

UNCLASSIFIED The NCMR Portal • Completed: Notifications UNCLASSIFIED

UNCLASSIFIED The NCMR Portal • Completed: PI account creation UNCLASSIFIED

UNCLASSIFIED The NCMR Portal • Completed: PI document upload UNCLASSIFIED

UNCLASSIFIED The NCMR Portal • In progress: Evaluation panel tools UNCLASSIFIED

UNCLASSIFIED Summary • Web 2.0 tools facilitate collaboration, but deployment needs to emphasize people as well as technology • NCMR portal development has focused on identifying processes, providing support for those processes • Some utilities already in place, additional tools slated for Sept. 30. UNCLASSIFIED

Social Media & Web Portal Development