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SERVICE OUTPUTS

SERVICE OUTPUTS. Chapter 3 with Duane Weaver. OUTLINE. Bucklin’s Theory: determining channel structure TRENDS B2B B2C Meeting Service Output Demands. Bucklin’s Theory: determining channel structure.

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SERVICE OUTPUTS

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  1. SERVICE OUTPUTS Chapter 3 with Duane Weaver

  2. OUTLINE • Bucklin’s Theory: determining channel structure • TRENDS • B2B • B2C • Meeting Service Output Demands

  3. Bucklin’s Theory: determining channel structure • “channel systems remain viable by performing duties that reduce end-users’ search, waiting time, storage and other costs…the service outputs” • Bulk–breaking • Spatial convenience • Wait time • Product Variety

  4. TRENDS - B2B • Outsourcing • Downsizing • Alphabet Soup (JIT, EFR)

  5. TRENDS - B2C • Poverty of Time • Increased Product Knowledge • Increased Income Polarity • Increased Self-Employed #s

  6. Meeting Service Output Demands • Cost • Competitiveness • Ease of Entry • Elements of Marketing Excellence

  7. THANKS!

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