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Elements and Principles of Design

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  1. Elements and Principles of Design

  2. Elements

  3. Tone • The use of light and dark shade in a piece of artwork. • Tone is used to give solidity, volume, and weight to an image. Emotion is also given to an image through contrasting colors. • Tone is a quality of color. It has to do with whether or not color is hot/cold, bright/dull, or light/dim.

  4. Texture • Texture is the quality of a surface, often corresponding it its tactile character, or what may be sensed by touch. • Texture is used to portray different surfaces in a piece of artwork.

  5. Color • Color is the element of art that is produced when light, striking an object, is reflected to the eye. • Colors are the mixture of 3 primary colors, RED, YELLOW, and BLUE.

  6. Line • Line is defined as a mark that spans a distance between two points (or the path of a moving object), taking any form along the way. • Line can characterize a shape by being the edge of an area or surface, color, tone, or pattern.

  7. Principles

  8. Proximity • The concept of proximity says that related items should be grouped together. • Likewise, items that are not related should not be close to each other.

  9. Emphasis • Emphasis creates a focal point in a design, without emphasis the viewer could get sidetracked and not view the image. • Emphasis can be created by contrast, but may also be created by placement

  10. Space • Space is the distance or area around or between elements on an artwork. • Space, in two-dimensional design, is essentially flat; it has height and width, but no depth.

  11. contrast • Contrast gives variety and makes the elements more lively. • Contrast can be displayed through contrasting colors and shapes.

  12. Typography • Typography is the art and technique of arranging type in order to make language visible. • Typography is commonly found on posters.

  13. Bibliography • http://www.canleyvale.hs.education.nsw.gov.au/Winning%20websites/art/eod.htm • http://en.wikipedia.org/wiki/Elements_of_art#Line • https://www.getty.edu/education/teachers/building_lessons/principles_design.pdf • https://www.msu.edu/~glazered/tc801/graphic.html • http://nwrain.net/~tersiisky/design/emphasis.html • http://www.canleyvale.hs.education.nsw.gov.au/Winning%20websites/art/pod.htm