OBJECTIVES

2. OBJECTIVES  Building out one successful mobility portal per province …  … where individual citizens and collective bodies …  … can find information, get advice and buy durable mobility products, as an alternative for the private car.

3. SITUATING THE ISSUE NOW: ?

4. SITUATING THE ISSUE CONCEQUENCE:

5. 1 stop shop MULTIMODAL 1 desk ADVICE TAILOR MADE (PERSONAL) SITUATING THE ISSUE BECOMES:

6. EXPERIENCES ABROAD AND MARKET RESEARCH* • WE LEARNED THAT : • There is a clear need to 1 integrated offer (location + service) • This concept has to be put in the market as (result of the ‘concept lab’) : • ‘In a world full of information, you really don’t need someone who gives you a heap of leaflets/brochures about mobility. You don’t want a heap of brochures, you want simple advice. • In the mobility shop, you are not snowed under with brochures, but you get personal advice: f.i. what is the best, fastest and cheapest way to get to your destination. Call it your personal GPS-system. • You get that tailor made travel advice in the mobility shop from experienced advisers, who have all the information you need. Tell them your specific needs and they will develop a personal travel plan : which can be a mix of train, tram, car, bus, bicycle, on foot, etc.. You can also apply for information yourself via one of the computers in the shop. • You can find the mobility shop at a central place in all big Flemish cities. It is always attainable by website, telephone and email.’ * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

7. EXPERIENCES ABROAD AND MARKET RESEARCH* WE LEARNED THAT : • personal = important (face to face & tailor made) • information AND advice AND buy • the profile of the staffing in the shop = critical factor of success (service, image, credibility) • telephone + website = at least as important as the physical shop • essential: balanced and integrated collaboration between the different partners * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

8. EXPERIENCES ABROAD AND MARKET RESEARCH* LED TO CRITICAL FACTORS OF SUCCESS : Central location Integrated house style Putting the concept in the market Partnerships with all operators Performing website Friendly, quick, personal, multi modal * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

9. EXPERIENCES ABROAD AND MARKET RESEARCH* LED TO CRITICAL FACTORS OF SUCCESS : Central location Integrated house style Putting the concept in the market Partnerships with all operators Performing website Friendly, quick, personal, multi modal * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy 9

10. THE SHOP CONCEPT : • Flagship store • Wow-effect • Transparent, clear • Principles of mobility & research : • Fluent flow • Personal GPS (circuit) • No queues • Good access for the disabled • -Multi modal • -3 possibilities for clients : self-service (brochures, web), face-to-face advice and more complex advice

11. LAY-OUT OF THE SHOP Self service Desk for Disabled Face2face-advice

12. LAY-OUT OF THE SHOP More complex advice

13. LAY-OUT OF THE SHOP

14. EXPERIENCES ABROAD AND MARKET RESEARCH* LED TO CRITICAL FACTORS OF SUCCESS : Central location Integrated house style Putting the concept in the market Partnerships with all operators Performing website Friendly, quick, personal, multi modal * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy 14

15. STAFFING Qualitative personnel • Multi modal attitude • Experienced advisers • Customer oriented, quick and efficient • Flexible and available collaborators front and back office

16. EXPERIENCES ABROAD AND MARKET RESEARCH* LED TO CRITICAL FACTORS OF SUCCESS : Central location Integrated house style Putting the concept in the market Partnerships with all operators Performing website Friendly, quick, personal, multi modal * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy 16

17. LOGO From A to B ~ moves Less CO2~ durable. CO2 is known Baseline = simple, pronounces easily and mentions the essential Multicolor ~ multiparty + multi modal Green basic color~ durable Shape~ dynamical ‘on the road’

19. EXPERIENCES ABROAD AND MARKET RESEARCH* LED TO CRITICAL FACTORS OF SUCCESS : Central location Integrated house style Putting the concept in the market Partnerships with all operators Performing website Friendly, quick, personal, multi modal * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy 19

20. WEBSITE: CENTRAL ROUTEPLANNER (TAILOR MADE ADVICE, WITHOUT TO MUCH CLICKS)

21. WEBSITE: TOPLOCATIONS PER PROVINCE ENUMERATION OF ALL PARTNERS

22. WEBSITE: FIRST LINE INFORMATION OF EACH PARTNER (FAQ’s)

23. TELEPHONE (national) telephone number of ‘Slimweg’ = 070 345 346 Here also : only first line information in scripts to avoid “secret routes”(people who call the 070-nr of ‘Slimweg’ in stead of the contact center of the NMBS)

24. EXPERIENCES ABROAD AND MARKET RESEARCH* LED TO CRITICAL FACTORS OF SUCCESS : Central location Integrated house style Putting the concept in the market Partnerships with all operators Performing website Friendly, quick, personal, multi modal * Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy 24

25. PARTNERS • NMBS • FBAA • Cambio • Carpool • Federation of Taxi’s • Pedestrians movement • Cyclists league • Autopia • VSV • Provinci